Free Webinar Offered on Mastering LinkedIn for Business-to-Business Success

Free Webinar Offered on Mastering LinkedIn for Business-to-Business Success 

“Secrets of the LinkedIn Power User” to be Presented by Focus Creative and Scott Public Relations on October 25 

Los Angeles — October 4, 2011 – Executives in business-to-business firms can master power techniques for using LinkedIn for business success in a free webinar, “Secrets of the LinkedIn Power User,” on October 25 at 12:00 p.m. EST. The webinar is presented by Scott Public Relations, specialists in healthcare, insurance, technology and professional services PR and marketing, and Focus Creative, an award-winning multimedia communications and development company. The presentation is the first event in the “Secrets of B2B Marketing: The Masters Series,” set to run through 2012.

“We developed this webinar to teach the most important tips in using LinkedIn for B2B executives in sales, marketing and business development,” noted Robert Grossman, president of Focus Creative. “In just an hour, participants in this webinar will learn the essential tools in LinkedIn that are relevant to them for expanding their business, creating relationships, building careers, and driving sales.”

“LinkedIn is the “Facebook” for the business community, yet many business to business companies have not fully engaged this powerful tool to drive their companies’ sales, marketing and reputation,” said Joy Scott, president and CEO of Scott Public Relations. “We are particularly focused on executives in healthcare and insurance, but the tips will be valuable to any industry.”

Participants will learn tips on:

  • Creating a great profile
  • Getting introductions
  • Customizing invitations and responses
  • Using “Advanced Search”
  • Utilizing Special Interest Groups
  • Creating engagement with Q & A’s
  • Soliciting and using recommendations

For more information on the webinar and how to register, visit Scott Public Relations or Focus Creative.

About Focus Creative

Focus Creative Group is a full service multimedia communications, marketing and production company.  The company was founded in 1993 by Robert Grossman, the company’s current President & Executive Producer to work with organizations to grow their businesses using state of the art communications and multimedia technology. 

About Scott Public Relations

Scott Public Relations, based in Los Angeles, California, has served companies in healthcare, insurance, technology and professional services industries across the U.S. and abroad, with a full range of public relations services for 23 years. The company’s approach to public relations is characterized by account teams of senior level practitioners with in-depth experience in communications and the clients’ industries. Through its Council of Experts, SPR brings senior level specialists to meet clients’ needs in complementary areas such as advertising, graphics, brand development and management, website development, market research, market planning, and international marketing. With these resources, the agency can develop and execute a comprehensive, integrated marketing program. Scott Public Relations is also a member of Public Relations Boutiques International (PRBI), an international network of boutique public relations firms. For more information, visit