SPR recommends that healthcare, insurance, and technology companies use videos in order to reach target audiences today. Approximately eighty-three percent of human learning is visual. With our eyes fixated on our mobile device screens 24/7, video is the perfect medium to deliver brand messaging because it is quick, concise, and the preferred method of delivery for audiences today.

Below are metrics illustrating the power of video in business communications.

Global Impact

  • Video is a dynamic and visual communication medium, which is more accommodating to decreased attention spans. In 2000, the average attention span was 12 seconds and by 2013 it dropped to 8 seconds (NBC News).
  • Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016.
  • Each day 100 million Internet users are watching online video. (Digital Sherpa).

Business Impact

    • According to Forbes, if given the choice between text and video, fifty-nine percent of executives would choose to absorb information through video. About sixty-five percent of those who view a video click through to visit the vendor website, fifty percent look for more information and forty-five percent report that they contacted a vendor after seeing an online video ad. About fifty percent of those who viewed an online marketing video went on to make a purchase for their business.
    • Videos will keep viewers on the company website for longer. A “play” button for a video is one of the most effective calls-to-action for online/digital marketing (Marketo).
    • It is estimated that videos increase retention on product information by twenty-eight percent (Marketo).
    • Website visitors are sixty-four percent more likely to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.
  • YouTube is now the second largest search engine in the world (Social Media Today).
  • More than 800 million unique users visit YouTube each month; they watch more than three billion hours of video monthly (Jeff Bullas).

Significance of Videos for Healthcare, Insurance, and Technology Companies:

  • Putting a “face” on your brand’s messaging will add power and credibility, as well as attract more eyes to your overall messaging.
  • Videos on your YouTube channel will encourage visitors to click through to your company’s website, where audiences can find the information they’re seeking.

If you’ve wanted to put your business videos online, or you want to start creating videos showcasing your brand, but you’re not sure what the first steps are, contact us today and we can help you get started.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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