Despite advances in technology that made business and personal correspondences quick and simple, an article in The Telegraph, a London daily, predicted a couple of years ago that letter writing is making a comeback.

It was not too long ago that sending a letter – typed or handwritten – rather than an e-mail, text message or Tweet post was considered passé. Electronic messages became synonymous with efficient and instantaneous, whereas letters written and sent the traditional way was considered inefficient and slow, hence the term “snail mail.”

Without sounding old fashioned, maybe public relations practitioners should consider sending letters again. Scott Public Relations used this approach recently to reach out to healthcare, insurance, technology and professional services companies. One of the vice presidents we spoke with complimented our efforts, exclaiming it has been a long time since he received a letter correspondence. He went on to say how refreshing it was to not receive an e-mail.

Sure, letter writing is time consuming and not as time efficient as an e-mail message zapped into cyberspace. However, a written letter adds a personal touch and gives the receiver a sense that you cared enough to take time to write.

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