What could be more timely for today’s economic conditions?

Are you getting what you pay for with your marketing and PR program? Are the results worth the investment? More importantly, how can you measure the results of something like public relations, which by definition is designed to “influence” behavior?

Those are good questions. Today more than ever, they are questions that healthcare organizations are struggling to answer. Budgets are tight and demands are high. Most organizations do not have the resources or the staff to spend on any program that can’t specifically quantify its value. To accomplish that task and gather information to refine or adjust strategies, businesses and nonprofits alike must have a system to objectively measure the results of a PR program.

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