As specialists in healthcare, technology and insurance B2B public relations and marketing, Scott Public Relations (SPR) is always looking for the best social media platforms to benefit client’s digital campaigns and maximize their online visibility.

After having researched—and used– Google+ in great detail, SPR found that while it is a powerful platform for many, the tools it offers have limited benefits for B2B companies at this time. However, it is much better to be present and inactive on these popular platforms than it is to not be present or searchable at all, especially on a platform with as many users as Google+ (350 million active users).

Here are the three most powerful benefits Google+ can offer B2B companies at this time:

• Its impact on SEO. Being associated with Google, the world’s most popular and widely used search engine, will make significant impacts on SEO rankings. At the very least, Google+ should be integrated into your social media campaigns as a means of increasing and maximizing SEO for content dissemination.

• Ads. Google is among the cream of the crop when it comes to experience and success with Adwords and statistics. Google+ recently launched its ad capabilities, which have the potential to become a critical component to an ad or pay-per-click campaign.

• Hangouts. Google+ Hangouts, which have been touted as the best feature of this platform, is a free video chat service from Google that enables both one-on-one chats and group chats with up to ten people at a time. While somewhat similar to Skype, FaceTime and Facebook Video Chat, Google Hangouts focuses more on “face-to-face-to-face” group interaction as opposed to one-on-one video chats, and utilizes sophisticated technology to seamlessly switch the focus to the person currently chatting. Hangouts make it easy to connect with clients, customers or prospective clients to collaborate, brainstorm and be creative from any distance or location.

We anticipate that Google+ will continue to introduce more tools that will be geared specifically for its B2B users in the near future.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with public relations, marketing or crisis communications, contact Scott Public Relations.

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