Everyone knows that during good times, sustaining a company’s brand is important, but during the not-so-good times it’s even more crucial. In fact, it’s even more important than ever for companies to establish loyalty and trust between their brand and their customers during economic troubles. Public relations can be your secret weapon to actually improve your market position and your reputation during a down economy.
1. It’s Affordable
PR is recognized as being more cost-effective than traditional advertising. According to data from Veronis Suhler Stevenson (VSS), a private-equity firm, spending on public relations in America grew by more than 4% in 2008 and nearly 3% in 2009 to $3.7 billion. That is remarkable when compared with other forms of marketing. Spending on advertising contracted by nearly 3% in 2008 and by 8% in the past year. PR’s position looks even rosier when word-of-mouth marketing, which includes services that PR firms often manage, such as outreach to bloggers, is included. Spending on such things increased by more than 10% in 2009. When budgets for other marketing services are reduced, PR is often increased because of its positive ROI.
2. Conversations – and Crises – Don’t Stop with the Economy
No one can ignore the online and word-of-mouth conversations that occur 24/7, in social media as well as in person. PR is recognized as the discipline that is best suited to manage these discussions, including monitoring them for signs of potential dissidence. And speaking of crises – the recent troubles of Toyota and AIG show that crisis PR must be at the ready. The good will “equity” built with consistent PR helps immeasurably when bad news must be communicated.
3. Step forward when everyone else steps back
As other companies pull in their horns, so to speak, and hunker down to ride out the storm, opportunities are created for others to step forward. Those firms who are thought leaders in the difficult times can maintain that leadership position for the long term.
4. Be first in line for post-recession purchases
Tough times don’t last forever. Even though we aren’t buying as much as we used to, doesn’t mean we aren’t thinking about our next purchases. As we begin to see the light at the end of the tunnel, companies that have maintained their PR efforts will be in a better position to take advantage of expanding markets.
Like what you’ve read? Follow Scott Public Relations on Twitter and sign up for the Einsight RSS feed!
Here. Here. Excellent article on the value of PR. I have a new client that is starting a PR campaign during these difficult times to improve their market position as other similar companies are hunkering down, unnoticed.
Diane, good luck with your new client and the campaign. Hopefully you will find more advice and/or information you can use on this blog or at our website – Scott Public Relations
Good day!This was a really marvelous topic!
I come from roma, I was luck to come cross your website in digg
Also I get a lot in your topic really thank your very much i will come later
Good day!This was a really magnificentsuper subject!
I come from milan, I was fortunate to come cross your Topics in bing
Also I learn much in your Topics really thanks very much i will come daily
Thank you. Glad you enjoyed and let us know if there is any specific topic under healthcare public relations, insurance public relations, or technology public relations you would like us to post about. We also work to generate content on general public relations topics and thought leadership.
Hi friends,I read now your web work in this blog, and I liked you are helping web people with good information!
Gongratulations,Bye
Howdy again, that I find this blog I think became blog friends lol!
Anyway nice post!I´m Ricardo I´m new at this internet things!
Learned a lot here
We appreciate revealing these informations. We are going to take a look at this blog more frequently! We are a roofs business located in New jersey which offers almost all variety of roof installation in New Jersey and Philadelphia. We also provide all kinds of home and garden solutions just like finished basements,bathroom renovation, siding and more. Please visit our web site!
I appreciate you for spreading all these informations. We’re going to visit your blog more often! If you want to find out more about our Laparoscopic Surgery please visit our blog.
Wow… Your web is very nice and has a good content. I will bookmark it on my browser.
I don’t normally comment on blogs.. But nice post! I just bookmarked your site
This is probably one of the best mentions of this topic I’ve seen in quite a while. It’s obvious that your knowledge of the subject is deep and this made for a very interesting read.. I don’t usually reply to posts but I will in this case. WoW Additional : ) A lot more.
Very nice post. I just stumbled upon your weblog and wished to say that I have truly enjoyed surfing around your blog posts. After all I will be subscribing to your rss feed and I hope you write again soon!
Good post! I have a random question for you. How do you get your blog indexed by bing? I have a related web blog.
Hi. I wanted to drop you a quick note to express my thanks. I’ve been following your blog for a month or so and have picked up a ton of good information as well as enjoyed the way you’ve structured your site. I am attempting to run my own blog but I think its too general and I want to focus more on smaller topics.
This is a really great blog. Thx to the auther
Some truly nice stuff on this internet site , I like it.
I like what you guys are always up too. Keep up the great work. I will return to your website regularly for some of the latest post.
Very interesting subject , appreciate it for posting .
Hi! I just found your cool blog with Google and it’s great!
I really like your style of blogging.Many thanks for sharing with us.This is a fantastic project and I hope you get a lot of support!
Thanks, wonderful blog… really enjoy it and inserted it into my social bookmarks. Keep up the good work. I will return soon, all the best, Pilar Murillo
You have a great Blog right here Mate. Adore your articles or blog posts quite informative, Please hold up the great work.
hey there, good post!
I like your site plain and simple. Keep up the good work and I will keep reading you.
I don’t normally comment on blogs.. But nice post! I just bookmarked your site
this is a great find. thanks for posting.
Great job, I just found your site and wanted to say that I’ve truly enjoyed browsing your blog posts. I will subscribe to your feed and I hope you write again very soon!
Hey there, You’ve done an excellent job. I will definitely digg it and personally suggest to my friends. I’m confident they will be benefited from this website.
Every time I see a really great article I do three things:1.Share it with my relevant friends.2.keep it in all my popular sharing websites.3.Make sure to visit the site where I first read the post.After reading this article I am seriously thinking of doing all three.
Superb post, I have saved as a favorite this website so hopefully I’ll see a lot more on this subject matter in the future!
Thanks, I’ve been hunting for facts about this subject matter for ages and yours is the best I’ve discovered so far.
Really good post. I like your no bs posts they are the reason I keep coming back here.
The blog post is worth reading. The clarity and structure that shines from this blog post. Now-a-days blogs are used everywhere. The knowledge that we recieve from them are unevitable. The art required is the power of creativity within itself through learning, thinking, creating and rigorous study. Therefore the article is truely helpful for the readers. Thank you a lot for providing such a wonderful article. I will wait for your future article with great egarness.
Another awesome blog! Really can’t wait for more!
Finally! I spent all day trying to find this information. Man, I’m so glad I found your site.
Wonderful website you made! It appears incredibly very well laid out, and appears like you know exactly what you’re carrying out. I’ll surely be back to catch up on far more of the stuff you create :DD
The amazing recent posts keep me coming only here very frequently. Thanks so much.
Fantastic content, almost all of the information was rather helpful.
I know this is really boring and you are skipping to the next comment, but I just wanted to throw you a big thanks – you cleared up some things for me!
We are a group of volunteers and starting a new initiative in our community. Your post provided us with valuable information to help us get started|.You have done an impressive job!
This is my first time I have visited here. I found a lot of interesting stuff in your blog. From the tons of comments on your articles, I guess I am not the only one! keep up the good work.
Hy. I simply want to emphasize that what you say here is really the best information so I will post https://scottpublicrelations.com/eblog/?p=262 on my Hi5 profile so anyone can have the possibility to enjoy. I was glad when I saw this tittle, Four Reasons Why PR is Powerful in Tough Times – Einsight, on my google search, and the reason is that at long last I found what I was looking for. My regrds
Hallo, informative article. Bookmarked for further reference
Thanks for your views its very appreciative.
Incredible points. I will come back more regularly. Cheers.
The amount of quality content on your incredible website has really made me understand the massive authority your site has. Great posts and articles everywhere. Keep up the good work.
The web site is genuinely brilliant, it has lot of data and content. Thank You
Very nice post, I surely love this site, keep it up.
You are a very intelligent individual!
Heya guys Just found this blog from Google. Thanks for the good stuff and I’ll digg into the other posts now. Keep up the great work!
Great entry, almost all of the material was very useful.
Thanks so much for the information. I’ve now bookmarked your site in my favorites for the future! Thanks again.
Your Article about Four Reasons Why PR is Powerful in Tough Times – Einsight Really good visual appeal on this site, I’d rate it 10 10.
Do you mind if I post your article on my Wiki Site? I think your topic suits my audience perfectly. Well ya, thanks for posting this article.
Not at all. Love the fact thqt people can share ideas this way. Have at it. Best of luck with your Wiki site.
Just bookmarked your web blog, many thanks for sharing!
I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.
Good stuff, thanks for posting this article. This is a solid reasouce with some useful information. I’ll put this in my bookmarks = ).
I was searching through StumbleUpon for blogs on this very issue so I really appreciate your well written post. I enjoyed your writing type and have subscribed to your feed so I can catch, not miss future pieces on this and other topics.
Your site offers a lot of unique insights and information. I haven’t really thought about it like that.
Excellent post. I was checking continuously this blog and I am impressed! Extremely helpful information particularly the last part 🙂 I care for such info a lot. I was looking for this particular information for a long time. Thank you and good luck.
Waiting for your next post!!
Really appreciate you sharing this post.Thanks Again. Will read on…
I value the blog article.Thanks Again. Really Great.