These days, it seems as though everyone has either created a Facebook page or is planning one. And, why not? The siren lure can be irresistible. Reach your consumers. Turn them into fans. Convince them to turn their friends into fans. Sell them products. Give them information. The ways Facebook can be used is limited only by your imagination… making it virtually endless.

But is it really a place you need to be?

Co-Founder and Chief Branding Officer at Outspoken Media, Inc., Lisa Barone, recently published four reasons NOT to use Facebook. Here are highlights:

You don’t have the resources.
Having a bad social media site is worse than having no presence at all. Creating a Facebook page is only the beginning. You also have to participate in it. Regularly. Otherwise it shows that you’re not interested or paying attention.

Your audience isn’t there.
Before you spend the time and effort to establish a presence on Facebook, make sure that your customers are there, too. Do the research before you join the Facebook party.

Facebook doesn’t align with your business goals.
It might not be a benefit for your business. For example, if you have to run everything through legal or corporate, it might become a bottleneck. In that case it would be a hindrance, rather than an asset.

You can’t keep up with it.
Things change fast and you must keep up. Not only do you need to frequently update and, ideally, have daily interactions with fans, but you have to keep up with Facebook’s own updates and changes.

Read the full article in BusinessInsider.com

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