Healthcare

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The Top Innovations Improving Breast Cancer Treatment

The American Cancer Society reports that more than 250,000 women—and more than 2,000 men—will be diagnosed with invasive breast cancer this year. Even as it remains the second leading cause of death for women, new technological advances are improving treatment and survivorship among breast cancer patients. In order to inform patients about the options available [...]

Preventive Screenings for Cancer Boost Survivorship Among Patients

Medical advances in healthcare have significantly lowered the mortality rates among cancer patients in the United States. But no matter how good the science, the best approach to cancer care is early detection. Preventive screenings can save lives and improve survivorship by alerting physicians to the danger before it becomes too serious. Information presented at [...]

Hitting the Mark with Presentations in the Digital Age: Part Three

This blog is the final entry in a three-part series on the development of presentations and presenting in the digital age. You can read the first two installments here and here. Whether it is a conventional or digital presentation, knowing the audience and being on point are the most important factors, regardless of the medium [...]

Hitting the Mark with Presentations in the Digital Age: Part Two

This blog is part two in a three-part series on the development of presentations and presenting in the digital age. You can read the first installment of the series here. Back in the “Mad Men” era, slides for B2B presentations were a laborious affair. Usually several members of an internal graphics department were required to [...]

Hitting the Mark with Presentations in the Digital Age: Part One

Many of us have seen this scenario at many an industry conference: Two thought leaders with starkly different approaches toward B2B communications present at a conference, perhaps one after another. One makes a basic presentation with PowerPoint slides that contain quotes and a few charts. It may also contain an occasional cartoon from the New [...]

Tips for International Business: Mobile Marketing in America

This is the final installment in a series of blog posts on marketing in the US, written for international firms considering expanding into the American market. You can read the previous articles here and here. The American communication landscape has shifted towards mobile technology heavily dependent on social media and online communication tools. An estimated [...]

The Social Media Trends of 2017

Social media has been a transformative force in the world of marketing and public relations. But even as it changes how people and companies interact and communicate with each other, social media itself is not a static tool. In order to stay competitive and successfully leverage social media’s marketing power, it’s important to keep track [...]

In Our Medical System, Many Americans Are “Mistreated”

Think Americans get the best healthcare in the world? Think again. And read “Mistreated: Why We Think We’re Getting Good Health Care and Why We’re Usually Wrong,” by Dr. Robert Pearl. Our Scott Public Relations team was privileged to help Dr. Pearl launch this best-selling book over the spring and summer. In his talks as [...]

Tips for International Business: Mass Marketing in the American Landscape

This is the fourth installment in a series of blog posts on marketing in the US, written for international firms considering expanding into American markets. You can read the previous article here. The United States represents a huge market comprised of rather homogenous communities interspersed with more diverse areas of ethnic minorities. Consumers are further [...]

What Would George Think About Healthcare Reform?

As we take a breath in between battles over health care reform, did you ever wonder what our country’s patriarch, George Washington, would think about this situation? Back in his day, there were no hospitals, few doctors, almost no knowledge of medical science or sanitary conditions, no technology, and no antibiotics. When poor George caught [...]