Included in the recently signed healthcare reform bill is a new measure requiring restaurant chains to post calorie information on menus and drive-through signs, effective as soon as 2011. The measure is an attempt to stem the obesity epidemic in the U.S., spurred by the belief that Americans will make more informed and healthier choices [...]
This year’s Risk and Insurance Management conference in Boston (April 24 – 28) was a far cry from the recession-induced gloom of 2009 – even though it rained the last two days. Even the colors were brighter – lime green and fuschia – a great combination for staying awake and alert. I spent three days [...]
Getting the attention of your prospects and customers is a Herculean task in today’s world of 24/7 communication bombardment. In the new digital world, content is king and PR — by virtue of its ability to educate and inform — is the most versatile tactic to create and leverage content via multiple communication channels. AND [...]
There is a story behind the headlines about the year’s economic freefall: newsrooms are decimated around the country. Senior staff, cub reporters, editors and managers are victims of layoffs and cutbacks. Declining ad revenues and the rise of free online news sources have hit both print and broadcast media outlets, and hit them hard. Just [...]
The crash of U.S. Airways Flight 1549 is just one of the latest examples showing how platforms such as Twitter are evolving beyond social messaging services into interactive news sources that corporate executives have to consider and monitor in their communications programs. Almost immediately after Flight 1549 slid safely into the New York's Hudson River, [...]
Public relations has sometimes been referred to as “The Art of Storytelling.” How effective are stories in changing behavior? A recent research study conducted by Dr. Linda Larkey, faculty member of the University of Arizona College of Medicine, measures the impact of storytelling on human behavior. Researchers at the University of Arizona, Dept. of Family [...]
Hello! Joy Scott here, writing this note from the PRSA (Public Relations Society of America) Counselors’ Academy, an annual meeting where the most experienced PR professionals from around the U.S. gather to share best practices, identify trends, and stay a step ahead in our field. In my experience, this gathering provides more “brain food” than [...]
The Wall Street Journal has long been the “Holy Grail” of business media for companies seeking high profile coverage. It’s also the pacesetter in how business and consumer reporters around the world report the news. For example, the Journal’s style of drawing a reader in with a personal story is now ubiquitous in print and [...]
