Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Tips on Engaging Millennials as Brand Advocates

The next five years are set to see the millennials take the stage as a revolutionary presence in the business world. This group of people, those born between 1980 and 2000, is one of the largest generations that has ever existed. In addition to their size, these millennials are bringing a new and unique take on marketing to the business stage.  In the ebook “Millennials... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Media Pitching in a Digital Landscape: How Social Media Will Impact Your Press Coverage

From Vocus' 2014 State of the Media Report Understanding how to properly pitch a story to the media is a crucial skill all public relations professionals must cultivate in order to be successful in the industry.  Many professionals face great difficulty in how they should go about pitching a story. Would a phone pitch be the best route to go? What about an e-mail pitch?... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Obesity in America: How Employers Can Help Alleviate the Problem

Are you aware that one-third of Americans are considered overweight? With the average person spending half their day working, the obesity epidemic is slowly making an impact on the productivity of the modern day working environment. According to a study done by Northeast Business Group last November, obesity has ascended to the top of health concerns in the workplace. The survey, entitled ''Weight Control and... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Social Media: Applications and Implications for Your Reputation

Many businesses forget that while social media is a great new opportunity to market and expand, there are many dangers that come along with the opportunity. David Lewison says in “Social Media and the Insurance Implications” that most marketing and communications departments recognize social media is a great chance to elevate a personal or corporate brand, and while employees use media to talk about themselves... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Telemedicine in Primary Care: A Case Study

If you’ve ever found it difficult to squeeze in time for a trip to the doctor’s office, then you will definitely be interested in the rise of telemedicine.  According to Chris Mazzolini’s article “Telemedicine’s Next Big Leap” in Medical Economics, telemedicine is the future of technology integration into healthcare. Originally an idea to help rural primary care physicians (PCPs) get in touch with specialists, telemedicine... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Why Content Marketing Services Are So Very Hot

Blog courtesy of Bridge Global Strategies Everywhere you look these days, you see articles and discussions about content marketing.  I read at least three communications industry articles about 2014 trends that singled out content marketing as the most important trend for 2014. Content marketing services are one of the fastest growing services offered by public relations and marketing communications firms. Here's why: Excellent content draws people... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tips for Increasing Email Click-Throughs

Did you know that average click-through rate for B2B marketing emails in Q2 2013 was 1.7 percent (Epsilon)? Email marketing is the ideal tool to boost traffic to your site or grow conversion rates, but recipients must first click the hyperlinks you include in emails. In Michael Linthorst’s MarketingProfs article, “Five Tips to Increase Your Email Click-Through Rate,” he lays out several helpful tips to... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Keep an Eye on These Five B2B Social Media Marketing Trends in 2014

B2B marketers today use an increasing number of social media platforms to effectively connect and engage with both customers and employees. Everything has to be available on mobile, and big data has transformed from “nice to have” to “must have” in order to make informed choices. Combining these things with the adoption of agile marketing and learning to respond to changes, Russ Fradin’s recent article,... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology