Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

What’s New with The CDC

cdc logo

The Centers for Disease Control and Prevention has recently begun to use its National Healthcare Safety Network (NHSN) to expand its role beyond the traditional federal germ police, becoming more influential on issues such as how care should be delivered in hospitals and physician practices. Cheryl Clark of HealthLeaders wrote an article, “CDC Expanding Quality of Care Efforts,” providing details of an interview with Denise... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Technology Update: The Growth of Mobile Health Apps

hands clicking on health smartphone app

A report conducted by a German market research firm, Research2guidance, indicated that revenue from mobile health apps could increase as much as ten times by 2017. This study compiled survey answers from over two thousand health app publishers to determine the future of this field. A Modern Healthcare article, “Mobile Health App Revenue to Grow Tenfold by 2017” summarized this research which found that new... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Business Wire Media Survey Results Part Two: Best Practices for Reaching the Media Today

Reaching the media

In our first blog about the Business Wire Media Survey Results, we highlighted the key ways where reporters mostly gather content from, such as the fact that the majority refer to press releases for content, and rely on the number of page views to help decipher the success of a story. Because of this shift in how journalists and reporters are finding information for stories,... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Impact of PR on Profitability

PR in big letters

Clients frequently ask me, what is the return on investment for public relations? The strict definition of return on investment (ROI) is the amount of income earned through public relations initiatives after subtracting program expenditures. However, the qualitative results of PR cannot be captured by simple quantitative measurements, such as advertising equivalency values or number of impressions. The strategic value to an organization of a... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Letter to Santa: Healthcare Wishes for 2015

letter to santa

We wrote a letter to Santa last year, and we’re going to keep writing Santa each year from now on so that our healthcare wishes come true. What healthcare wishes do you want to come true in 2015? Merry Christmas from Scott Public Relations. Dear Santa, We know you are busy because Christmas is on Thursday and the elves are working overtime, but please take... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Business Wire Media Survey Results Part One: Reporter Preferences Today

People reaching out with email envelopes

The 2014 Business Wire Media Survey provides insights into how reporters research topics. The survey’s results indicate they prefer content like press releases and press kits, and are not fans of being pitched via social media. How to Reach Reporters Today In the survey, a number of North American journalists, editors, reporters and columnists served as participants, answering thirty questions about how they retrieve information... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Digital Revolution: Tips for Insurance Companies

digital revolution

To achieve success in an increasingly digital world, a business can no longer stay ahead of the game by merely offering mobile services or implementing social media. A business must keep up with new innovations and reinvent itself in order to stand out from the crowd. A recent Property Casualty 360 article, “8 Ways to Prepare Agencies and Carriers for the Digital Revolution,” explains that... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Adapting to Changes in Modern Healthcare

Paper and Stethoscope

The healthcare system in the United States is facing significant changes, from healthcare reform and the Accountable Care Act to advances in electronic connectivity. Healthcare professionals will have to adapt in order to survive the fluctuating landscape. A Becker’s Hospital Review article, “10 Disruptive Forces in Healthcare,” outlines these forces as well as their implications for those working in the healthcare industry. These ten disruptive... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology