Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

How to Revamp Care in the Hospital and Healthcare Environment

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Is there an imbalance between your hospital’s daily operations and payment model? What your healthcare system achieves and how you get compensated are rapidly changing in today’s medical environment.

According to a recent report done by the American Hospital Association titled “Your Hospital’s Path to the Second Curve: Integration and Transformation,” hospitals are shifting from the ‘’first curve’’ of volume-centered care to a ‘’second curve’’ that expands upon value-based care models.  The report touches on the fact that this transition can be extremely difficult for healthcare leaders to carry out.

The AHA outlines 10 questions a health organization should consider before making this shift in care:

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  • What are the primary community health needs?
  • What are the long-term financial and clinical goals for this organization?
  • Would the organization be included in a health insurer’s narrow/preferred network, based on cost and quality outcomes?
  • Is there a healthy physician-hospital organization (or business model that aligns physician in private practice with hospitals and hospital-employed physicians)?
  • How much financial risk is the organization willing or able to take on?
  • What sustainable factors differentiate the organization from current and future competitors?
  • Are the organization’s data systems robust enough to provide actionable information for clinical decision making?
  • Does the organization have sufficient capital to test and implement new payment and care delivery models?
  • Does the organization have strong capabilities to deliver team-based, integrated care?
  • Is the organization proficient in program implementation and quality improvement?

The AHA’s report also highlights the pressures that are placed on hospitals, such as financial risk and heightened accountability. The AHA lists these five paths below for hospitals to use as a framework when beginning their transition:

  • Redefine to a different care delivery system. This can be achieved by a willingness to change towards a long-term care practice.
  • Partner with a care delivery system or health plan for greater horizontal or vertical reach, efficiency and resources for at-risk contracting. Hospitals should consider merging with another healthcare entity to create a strategic alliance and build multi-brand power.
  • Integrate by developing a health insurance function and/or services across the continuum of care. Create a long-lasting behavioral health, home health, post-acute, long-term or ambulatory care system for your hospital to thrive.
  • Experiment with new payment and care delivery models. Try out new payment models such as bundled payments and attempt to be more accountable with your delivery.
  • Specialize to become a high-performing and essential provider. Find a specialty medical service that your hospital can be known for, such as being a children’s hospital or rehabilitation center.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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5 Tips for Making Your Content Stand Out

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There’s a lot of buzz around the phrase ‘content creation’ these days, but what does it mean to actually create high quality content that makes you stand out from your competitors? Do you have the perfect idea for content but find it difficult to make it sound impactful? A recent PR Daily article 5 Ways to Raise Your Client’s Content Above the Noise pointed out five essential tips to keep in mind when creating content that stands out, and we’ve listed them below.

Content Creation Tips:

    content_image from shutterstockMake it useful: Create content that can serve a function for the reader.  Written pieces such as how-to articles, numbered steps and tip-related content can be both attention grabbing and informational.

    Make it a conversation: A solid way to increase the value in your content is to allow others who are successful in the area to give their insight on the subject at hand. When you invite individuals with different perspectives to state their viewpoints, you will quickly spark lively discussion by your online community.

    Make it approachable: You may be addressing an important subject but if your content does not have a likeable quality, you will not gain a big audience. Make sure your content is easy-to-read and logically formulated for your audience at hand. This also applies to how your content is visually organized.  Visuals such as font size and style are crucial to the success of your piece. Taking the extra step to include real life examples to invoke an impactful response from the audience is also a nice touch. This can include stimulating photos, videos and graphics.

    Make it open-minded:  When you develop your content, you do not have to include compatible viewpoints to uphold clout on the given subject. By simply showcasing differing opinions, you will round out your content’s argument. Audiences enjoy a well-structured debate that will invite plenty of intellectual discussion.

    Make it relatable:   Personalize, personalize, and personalize! Create a personal touch to your work. Make sure to include plenty of anecdotes and stories that can paint a picture of ideas that can easily resonate with your audience.

What do you keep in mind when creating content for your company? Are there any other tips on creating unique, high quality content that you’d want to share with others?

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

If you enjoyed this blog on content creation, read a couple of our previous blogs on content marketing:

10 Tips for Managing B2B Content Marketing

Why Content Marketing Services Are So Very Hot

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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Tips on Engaging Millennials as Brand Advocates

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The next five years are set to see the millennials take the stage as a revolutionary presence in the business world. This group of people, those born between 1980 and 2000, is one of the largest generations that has ever existed. In addition to their size, these millennials are bringing a new and unique take on marketing to the business stage.  In the ebook “Millennials as Brand Advocates,” Social Chorus describes just how these newcomers will dominate and transform the marketing sphere.

millenials,stats2In the next five years, millennials are projected to possess over $170 billion of purchasing power. Many of this generation are thoroughly involved with various forms of social media and digital technology. But instead of merely making it easier for them to communicate, studies and surveys have indicated that millennials’ attitude towards traditional marketing tactics may be conditioned by their use of social media. They possess a strong dislike of advertising, and have perfected avoiding and negating advertisements—84% of those surveyed replied that sponsored stories on the internet make a social media experience worse overall.

millennials-as-brand-advocates1But perhaps the biggest difference about this millennial generation is its attitude toward brands. Studies revealed that 92% of people asked said they would possibly purchase something if it was recommended by a friend, while 99% of respondents claimed they were more likely to engage a friend’s post on social media—or the Internet in general—than a brand’s post. 96% say a friend is a more credible source for product info than a brand. For businesses to tap into this new market it is essential to begin a process of co-marketing with millennials and getting them to share your information with their peers.

Let millennials interact with brands to get their voices heard, and tap into the larger bank of data provided by this generation’s general lessened concern for privacy. The key to millennial marketing is marketing with them, not at them.

To summarize, you can effectively get millennials on your brand’s side by doing the following:

  • Marketing with them, not to them.
  • Letting millennials share their stores.
  • Being a brand they want to be associated with.
  • Building long-term relationships.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Check out a few of our other recent ‘tips’ blogs:

Tips for Getting your Feet Wet with Mobile Marketing in 2014

Tips for Increasing Email Click-Throughs

Tips for Your Digital Marketing Strategy

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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