Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Healthcare Marketing Update: How Infographics and Images Are Revolutionizing Healthcare

medical infographic

Data suggests that individuals don’t read content online so much as visualize it, and health visualizations can greatly improve health literacy and patient activation. Furthermore, infographics can do all this in seconds. A Forbes piece, “Seeing is Believing: Infographics Revolutionizing the Patient Experience,” details the many benefits of these visualizations. The following are some of the many ways that infographics can enhance patient experiences: A... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Money Can’t Buy Everything: B2B Companies Increase Spending to Improve Customer Experiences, but ROI Still Lacking

money bulldozer

A large number of B2B companies have recently begun to spend large sums on plans to improve customer experiences, but they may not be getting their money’s worth out of it. A BulldogReporter article, “B2B Companies are Spending More to Improve Their Customers’ Experience,” examines a study by Accenture suggesting 76 percent of these companies may be wasting up to half of their investment on... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Reform Update: Health Insurers Trying New Payment Models

money and stethoscope

There is an increasing shift by health insurers away from regular payment methods to healthcare providers and into new ideas for doctor and hospital reimbursement. A recent Blue Cross survey is reporting that 1 out of every 5 dollars being paid to providers is now given for care improvements and lowered costs. Reed Abelson of The New York Times examines this shift towards value-based care... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Three Technology Trends Changing the Insurance Industry

hand controlling digital image

The insurance industry is one of many fields being impacted by the digital revolution. Insurance firms have vast resources and other assets that can effectively help insurers connect with customers in this changing digital setting. Insurance & Technology’s article, "3 Tech Trends Set to Rock the Insurance Industry," provides an overview of three top trends that are changing the insurance industry. The following three trends... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

How Senior Citizens Use Technology: Trends in Internet and Social Media Use

older man using laptop

Though senior citizens use the internet and social media about twenty-seven percent less than the average American adult, the use of technology in this demographic is steadily increasing. According to an article on MarketingProfs, the Pew Internet and American Life Project found that fifty-nine percent of Americans sixty-five and older now go online. In addition to this, almost half report having a high speed internet... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Three Tips to Consider When Redesigning a Hospital’s Website

Two Doctors on Computer Screen

Designing a hospital’s website presents a myriad of challenges. Balancing the needs of the individuals, the departments, and the organization as a whole can make it very difficult to create an effective and cohesive website.  A Ragan’s Health Care Communication News article, “Read This 10-point Checklist Before Redesigning Your Hospital’s Website,” provides ten aspects to consider when redesigning a hospital’s website. From this article, Scott... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Generating More Sales: 6 Tips for Insurance Industry Professionals

young couple talking to insurance agent

Being in sales today is challenging, especially in the insurance industry. Insurance salespeople are knowledgeable when it comes to topics such as analyzing and managing risk, but always appreciate insight into generating more sales. Below are six steps insurance salespeople can take to improve their sales, compiled by Insurance NewsNet Magazine: Recognize the changing roles of salespeople. Consumers now value companies they feel a personal... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Benefits of Social Media for Healthcare Professionals

Health care button on keyboard

We have all heard about the rapid growth of social media sites but not many consider the increase of social media usage in the healthcare industry. In fact, a U.S. News & World Report article entitled “Health Care Harnesses Social Media” states that sixty-seven percent of medical professionals report using these social sites for professional purposes rather than simply personal pleasure. Social media websites have... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology