Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Generating Sales Leads Using Social Media

Social media’s constant presence has made it one of the most effective ways to generate leads for any business. Not only can companies use different social media outlets to build an online community, provide customer service, and promote brand recognition, but it is also one of the easiest and most economical ways to do so. In Nicole Fallon’s Business News Daily article, “Why Social Media... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Medical Practice Marketing Tips: How Physicians Can Blog Effectively

It can sometimes be difficult for physicians to translate their professional knowledge into an entertaining and compelling blog entry. Larry Blumenthal provides tips for generating interesting blog posts in his article, “8 Ways to Generate Great Blog Posts from Doctors.” He shares his personal experience on how to inspire interesting stories from physicians, while at the same time advising that not all medical experts are... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Ten Mind-Blowing Statistics That Will Change How You Sell

Scott Public Relations recently read through an enlightening SlideShare presentation, “20 Shocking Sales Stats: Knowing Them Will Change How you Sell,” and we wanted to share some of the key insights that will help healthcare, insurance, and technology companies perform better with sales and lead generation activities. Below we’ve provided the ten most eye-opening lead generation/sales statistics. Ten valuable insights to pay attention to: 8:00... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Six Reasons Why Google+ Shouldn’t Be Ignored

Blog courtesy of WordWrite Communications With the third highest active viewers, at 400 million, and 925,000 new users each day, it’s time to pay more attention to Google+ and utilize the tools and benefits it has to offer. Here are six key benefits that deserve our attention. 1. Creating a Google+ account will increase your SEO. When people are searching with Google, it only makes sense that... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare PR and Marketing Best Practices: How to Market Your Health Practice Online

An online/digital marketing plan is essential in today’s business landscape, especially in the world of healthcare where audiences are not only seeking out information on their own terms, but they are expecting to be provided with relevant, timely and personalized information that suits their needs. If you have a health practice, you also want to receive referrals on an ongoing basis and you want to... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

How exercise can help prevent disease

Blog courtesy of Physiquality It’s probably no surprise that exercise is good for you. Doctors recommend physical activity as part of living a healthier lifestyle, and we all know it can help you lose weight and feel better. But how exactly can it improve your health? Here are a few ways exercise can actually prevent health problems: Heart disease The oft-cited parameters to work out 30... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Five Things Startups Should Expect From Their PR Firms

Blog courtesy of Bridge Global Strategies Getting the word out about your startup business can be challenging. That’s where the PR professionals come in. If you’ve decided to hire a PR firm, here are five things you should expect from your newest brand advocates. Counseling and Pushback Entrepreneurs face enormous pressure to oversee everything, if not to do it themselves. PR agencies can take a... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Content Marketing Insights for Healthcare, Insurance, and Technology Companies

Content marketing is king when it comes to reaching audiences with marketing messages. Michael Brenner of B2B Marketing Insider published a recent article on this very subject, 33 Stats On the Future of Content Marketing, in which he reviews the importance of converting to content marketing to reach target audiences, since push-based messages are no longer sufficient. Below we’ve listed some key facts and figures... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology