Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Breaking News: Pick Up Your Phone

Breaking_News

It’s official – news consumption via mobile media now surpasses desktop computers and newspapers, according to research by the Reynolds Journalism Institute (RJI).

news341-i1.0Here at Scott Public Relations, we’ve taken to referring to mobile phones as “the computer in your pocket.” The rise of the mobile phone as “the” communication device today has spurred the new field of mobile marketing to new heights. This research data demonstrates the power of mobile devices as companies’ route to communication with consumers and to influence.

This study found that in every age group except for those 65 and older, the percentage of respondents who used mobile media devices to keep up with news exceeded the percentages of those who used desk top computers for news.

mobilemediadevices_aSmartphones topped the use of devices used (56.6%) following by all types of media tablets (32.4%) , 7.8 % used e-readers, and more than half used other mobile media (percentages topped 100% because people are using multiple devices).

Newspapers’ role as the primary news source is now held only by the 65-and-older age group.

news on mobile phone and digital tablet pc computerThis news emphasizes not only the importance of communicating directly via mobile devices, but of making all communication resources for a company or organization mobile friendly, so they can be clearly read and be interactive on these mobile devices.

Google’s new search algorithm, Hummingbird, also relies more heavily on information sources that are readable on mobile platforms, giving another reason to give a check-up to your own communication platforms.

Are you using your phone and/or tablet as your primary source of news?

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why a Strategic Social Media Presence Is Crucial for Your Company’s Success

social-media

It’s gratifying to be validated by the experts and the voice of authority in business, and it doesn’t get much more credible than the Harvard Business Review, “The Perils of Being a Social Media Holdout”. The blog reiterates the gospel we have been preaching about the value of social media to businesses including B2B firms who may have been sitting on the sidelines wondering what’s in it for them.

A strategic social media presence will:social_media icons with mouse

  • Put you more in charge of creating your reputation.
  • Give you powerful channels through which to communicate, especially on mobile communications.
  • Help people find you.
  • Show you’re a progressive company.

Download our white paper on B2B Social Media to learn more about the benefits of social media for your company.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Five Tips for Developing a Successful Brand for Your Medical Practice

Brand puzzle

Healthcare PR and marketing professionals rely on varied methods to promote, publicize, and push out newsworthy topics, companies and events, but let’s not forget about one substantial and influential marketing tactic: word of mouth marketing. Word of mouth can be as effective as a million dollar publicity campaign.

For many medical practices today, their main source of new patients comes from word of mouth – patients have the online world as their forum, where they can voice their opinions 24/7 and if you’re not careful, they’ll build your reputation and brand for you if your practice doesn’t develop an effective marketing campaign first. Scott Public Relations recognizes how imperative it is to build a flourishing brand for your medical practice, and the five tips for successful branding (below) work not only for medical practices, but for any healthcare, insurance, or technology company in our opinion.

The five healthcare marketing tips below, presented in Sue JacquesPhysicians Practice article regarding medical practice branding, are very helpful to follow when creating a successful, thriving brand for your practice.

Tip #1: Stay in alignmentstethoscope and checklist-resized-600

Set aside one hour for a brainstorming session about branding with your team. The message will be meaningless, however, if it does not match your corporate philosophies, systems, and guiding principles—have everyone think of as many core messages as possible pertaining to your practice. Consider:

  • Courtesy (how you treat colleagues, patients, etc.)
  • Punctuality (the level of commitment to meeting deadlines)
  • Expertise (what you specialize in)
  • Referrals (how you accept and forward recommendations for services)

Tip #2: Excise the excess

After sharing the messaging developed in the brainstorm, condense each category’s statements into one or two words that you think click (as a group). Choose words that are most in line with the personality and standard of your practice—prioritize them and select the top word from each category.

Tip #3: Develop credibility

The chosen words will be fundamental to your brand message. Make sure you can deliver to become known for the characteristics your words represent, stay on schedule if that is one of your tenets, and have a sincerely friendly staff if you say that they are. It is crucial to make a personal, professional, and overall team commitment to develop a reputation for consistency in these qualities.

Tip #4: Make a declaration

To go public with your new branding message, turn your words into an edict that depicts who you are, what you do, and how you do it. Use this message to talk with your patients instead of at them.

Tip #5: Exhibit your brand

Look for ways to display your new brand (company website, business cards, etc.). Finding a way to share your brand messaging using your words, attitude, and general behavior is extremely important. Despite what is displayed externally, it’s who you are internally that defines your brand.

What do you think of these five branding tips for medical practices? Do you have some tips you’d like to share? If you own a medical practice, what did you find most effective when developing your own marketing strategy?

We’d love to see what other tips we can provide to healthcare, insurance, and technology companies. Leave your comments in the section below or leave us a comment on our social media pages.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Sign Up for New Einsights
  • This field is for validation purposes and should be left unchanged.