Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Healthcare PR and Marketing: Tips for Physicians using YouTube

Ragan’s Health Care Communication News With our healthcare system in such disarray and physicians having limited time with each patient in order to meet their demands, communication between physician and patient is paramount. But with limited time and resources, how can physicians educate their patients on various illnesses? Many professionals are turning to YouTube. Here’s some of the ways that physicians can use YouTube to... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

4 Ways to Create and Repurpose Videos on Your Blog

Our final posting in this four-part series on video marketing outlines tips on creating and repurposing videos for use on a blog. Creating compelling content is no easy task for marketers today, and with quality videos that you’ve invested time and resources on, your company should be able to use and reuse/repurpose them strategically. Drawing on the insights provided by Jon Spenceley in his Marketo... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Video Marketing: Tips for Leveraging Videos on Social Media

The third installment in our video marketing blog series, today we’re providing tips on sharing videos via social media channels.  Numerous social networking sites allow you to display videos and encourage sharing among users within a newsfeed. As Jon Spenceley points out in his article, “More Eyes on Your Video—How and Where to Share,” it’s important to keep a few things in mind when sharing... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Video Content Marketing: Embed Video in Your Email

As the second blog in our four-part series on video marketing, SPR recommends including videos in email campaigns when possible. Because different email programs can display content in different ways, it may or may not be beneficial to embed videos within your emails so we’d recommend testing it out before sending anything out. Having a video that doesn’t work, as Jon Spenceley points out, is... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Stats Show the Power of Video

Videos allow for the powerful possibility of content to be shared in an entertaining, compelling and efficient way to relay a message to an audience, and entice engagement. This concept of utilizing video for marketing efforts is discussed in Jon Spenceley’s recent article, “More Eyes on Your Video—How and Where to Share.” Spenceley highlights a few important video metrics which we’ve provided below. This will... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare PR & Marketing: Ways to Better Communicate with Journalists

The article “Figuring Out Journalists: 3 Tips for PR Pros” by Jonathan Tombes on Ragan’s Health Care Communication News discusses three helpful clues when it comes to efficiently motivating busy journalists to consider your story pitch: They hate jargon. Being the excellent wordsmiths they are, journalists don’t like industry lingo/buzzwords. They are more responsive to straightforward, clear wording. They’re being stretched thin. Due to the... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Content Marketing Tips: The Types of Content Your Audience Wants to Share

Scott Public Relations has been a long-time proponent that content creation is an essential part of any effective PR and/or marketing campaign – in order to keep people interested and coming back to your company, you need to be providing them with valuable content. It doesn’t always have to be brand new content either, it can be information you’ve provided previously, perhaps repackaged in a... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

6 Reasons to Frequently Audit Your Website

Blog courtesy of WordWrite Communications, a fellow PRBI member When was the last time your company performed any kind of audit of your website? Have you reassessed your content and keywords for peak optimization lately? More than likely, you’ve answered “no” to these questions. If it’s been a while (or never) since you've really assessed the content on your website, here’s six great reasons why... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology