Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Why Healthcare Organizations Need to Join LinkedIn

Traffic to your website

Slowly but surely, healthcare organizations are climbing onboard and using social media sites, in particular, LinkedIn. If you have yet to climb onboard sites such as LinkedIn and still don’t believe that social media channels are useful for business, we’ve found a LinkedIn infographic which may change your mind. Healthcare organizations need to be on social media sites in order to reach/engage/converse with customers, patients, and peers. If you are not online and communicating on social media sites, you may be missing out on countless opportunities to increase your company’s visibility.

If you’re not on LinkedIn because you think of Facebook exclusively when you hear the term “social media”, you should take a closer look at what LinkedIn can offer. LinkedIn is primarily a professional networking site and it’s a great medium for businesses to engage with prospects, so getting your name out there is crucial.

Below are some important metrics to consider. Feel free to share this blog with any healthcare professionals you think need a nudge in the direction of social media adoption.

Why your organization should be on LinkedIn:

  • Total number of LinkedIn users: 238 million
  • Percentage of users that check LinkedIn daily: 27%
  • Total number of business pages: 3 million
  • Total number of LinkedIn groups: 1.5 million
  • Percentage of visits via mobile: 27%

Infographic_Linkedin_Stats1a

Note: Infographic created by Wishpond

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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Breaking News: Pick Up Your Phone

Breaking_News

It’s official – news consumption via mobile media now surpasses desktop computers and newspapers, according to research by the Reynolds Journalism Institute (RJI).

news341-i1.0Here at Scott Public Relations, we’ve taken to referring to mobile phones as “the computer in your pocket.” The rise of the mobile phone as “the” communication device today has spurred the new field of mobile marketing to new heights. This research data demonstrates the power of mobile devices as companies’ route to communication with consumers and to influence.

This study found that in every age group except for those 65 and older, the percentage of respondents who used mobile media devices to keep up with news exceeded the percentages of those who used desk top computers for news.

mobilemediadevices_aSmartphones topped the use of devices used (56.6%) following by all types of media tablets (32.4%) , 7.8 % used e-readers, and more than half used other mobile media (percentages topped 100% because people are using multiple devices).

Newspapers’ role as the primary news source is now held only by the 65-and-older age group.

news on mobile phone and digital tablet pc computerThis news emphasizes not only the importance of communicating directly via mobile devices, but of making all communication resources for a company or organization mobile friendly, so they can be clearly read and be interactive on these mobile devices.

Google’s new search algorithm, Hummingbird, also relies more heavily on information sources that are readable on mobile platforms, giving another reason to give a check-up to your own communication platforms.

Are you using your phone and/or tablet as your primary source of news?

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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Why a Strategic Social Media Presence Is Crucial for Your Company’s Success

social-media

It’s gratifying to be validated by the experts and the voice of authority in business, and it doesn’t get much more credible than the Harvard Business Review, “The Perils of Being a Social Media Holdout”. The blog reiterates the gospel we have been preaching about the value of social media to businesses including B2B firms who may have been sitting on the sidelines wondering what’s in it for them.

A strategic social media presence will:social_media icons with mouse

  • Put you more in charge of creating your reputation.
  • Give you powerful channels through which to communicate, especially on mobile communications.
  • Help people find you.
  • Show you’re a progressive company.

Download our white paper on B2B Social Media to learn more about the benefits of social media for your company.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

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