Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

The Top Five Methods for Lead Generation

Business Professionals Looking at Charts

Marketing Sherpa recently conducted a survey to determine which tactics businesses use most to generate leads. The results demonstrated that the five primary lead generation methods are email, search engine optimization (SEO), social media, website design, and content marketing. Each of these sales tactics below have their own set of benefits and can be very effective at generating leads for B2B businesses involved in the... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Marketing Trends and Predictions for Late 2014

bar graph from 2007 to 2014

Marketing trends are constantly changing and CMO.com examined the newest developments and trends taking place in late 2014. Below are nine major trends in marketing as summarized by Cyber Alert: Attention on the middle class. During the recession, marketers targeted the lower and luxury markets. As the recession ends, however, there is a greater focus on the resurgent middle class. The economy continues to grow... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

ACO Updates from Around the Web: The Future of Accountable Care Organizations

medical care icons with stethoscope

Accountable Care Organizations (ACOs) began as a method for healthcare organizations to provide their patients with coordinated care. According to Centers for Medicare & Medicaid Services (CMS), ACOs are groups of doctors, hospitals, and other healthcare providers, who come together voluntarily to give coordinated high quality care to the Medicare patients they serve.  The purpose of creating ACOs is to provide higher quality care while... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Not What It Claims to Be: Fixing the Issues in the Workers’ Compensation Industry

The recent numbers for the workers’ comp industry appear to show solid improvement in recent years, but in actuality they also serve to highlight an ongoing problem for the field according to a recent Property & Casualty 360 article. The article, “NCCI Data Reveal Need for New Model for Workers’ Comp Claims Management,” reveals that premium adjustments are not the solution to the continuous losses... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Ebola Updates from around the Web: How Healthcare Systems Can Mitigate the Spread of Infection

The recent Ebola outbreak has the American public as well as healthcare professionals concerned about what can be done to keep citizens from contracting this virus. Recently, two healthcare professionals in Dallas tested positive for Ebola. Healthcare organizations must look for ways to contain the disease and mitigate its debilitating effects. The nation’s top public health official, Dr. Thomas R. Frieden, director of the CDC... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Marketing for Healthcare Organizations: How Retargeting Can Turn Clicks into Consumers

About forty-eight percent of patients research for two weeks before making a medical decision. This increase in online research means that different brands often get lost in the shuffle and today, medical marketers must find a way to keep their brand in the forefront of patient’s minds. Retargeting is an excellent way to do so. This marketing method involves inserting a code onto website page... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Content Revolution: Why LinkedIn Is Ideal for Healthcare Professionals

LinkedIn has become a staple social media outlet for professionals across the board, and now more than ever, people are actively using this platform to share information.  One and a half million LinkedIn members are sharing content and sixty-five percent of users have increased their consumption over the past year. This drastic increase is now being called “the content revolution,” and is a phenomenon that... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

A New Concept for Marketing Healthcare Practices from SPR

Running a successful medical practice today is challenging. Physicians and healthcare practitioners are especially perplexed by how to market their practices in a constantly changing world. That’s why SPR developed its new JumpStart Marketing Program for healthcare professionals. This program benefits practices by: Attracting additional patients. Expanding a certain type of patient population or service. Delivering measurable results, at a reasonable cost and with a... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology