Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Video Content Marketing: Embed Video in Your Email

As the second blog in our four-part series on video marketing, SPR recommends including videos in email campaigns when possible. Because different email programs can display content in different ways, it may or may not be beneficial to embed videos within your emails so we’d recommend testing it out before sending anything out. Having a video that doesn’t work, as Jon Spenceley points out, is... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Stats Show the Power of Video

Videos allow for the powerful possibility of content to be shared in an entertaining, compelling and efficient way to relay a message to an audience, and entice engagement. This concept of utilizing video for marketing efforts is discussed in Jon Spenceley’s recent article, “More Eyes on Your Video—How and Where to Share.” Spenceley highlights a few important video metrics which we’ve provided below. This will... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare PR & Marketing: Ways to Better Communicate with Journalists

The article “Figuring Out Journalists: 3 Tips for PR Pros” by Jonathan Tombes on Ragan’s Health Care Communication News discusses three helpful clues when it comes to efficiently motivating busy journalists to consider your story pitch: They hate jargon. Being the excellent wordsmiths they are, journalists don’t like industry lingo/buzzwords. They are more responsive to straightforward, clear wording. They’re being stretched thin. Due to the... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Content Marketing Tips: The Types of Content Your Audience Wants to Share

Scott Public Relations has been a long-time proponent that content creation is an essential part of any effective PR and/or marketing campaign – in order to keep people interested and coming back to your company, you need to be providing them with valuable content. It doesn’t always have to be brand new content either, it can be information you’ve provided previously, perhaps repackaged in a... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

6 Reasons to Frequently Audit Your Website

Blog courtesy of WordWrite Communications, a fellow PRBI member When was the last time your company performed any kind of audit of your website? Have you reassessed your content and keywords for peak optimization lately? More than likely, you’ve answered “no” to these questions. If it’s been a while (or never) since you've really assessed the content on your website, here’s six great reasons why... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Marketing Automation: How to Effectively Streamline Your B2B Sales Process

C-suite executives at B2B healthcare, insurance, and technology companies are presented with new marketing options regularly, but they are often left wondering what the benefits are to investing in these new marketing tools. They also may be wondering, “Does marketing automation help lead to more sales?” or “What does it even mean?” A simple explanation: marketing automation software is the tool that unites the sales... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

10 Tips for Your Thought Leadership Campaign in 2014

As part of PR Boutiques International (PRBI), we follow members’ blogs and enjoy sharing good content, such as a recent blog from Wendy Marx at Marx Communications. We agree with Marx’s stance on thought leadership that “When executed correctly, thought leadership is a valuable way of branding yourself and your company.” Here are 10 tips that Marx highlights in her recent blog post, “Power Up... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Making Content Work for You – Tips on Content Creation for Healthcare, Insurance, and Technology Companies

When businesses start an inbound marketing program, there can be a wide gap between vision and reality. The main components of the inbound marketing dream include creating daily blog content, creating new lead generation offers on a weekly basis, social media image design, and being on the forefront of new content formats, ideas, and trends. However, as many marketers are aware, the dream is not... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology