Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Marketing Automation: How to Effectively Streamline Your B2B Sales Process

C-suite executives at B2B healthcare, insurance, and technology companies are presented with new marketing options regularly, but they are often left wondering what the benefits are to investing in these new marketing tools. They also may be wondering, “Does marketing automation help lead to more sales?” or “What does it even mean?” A simple explanation: marketing automation software is the tool that unites the sales... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

10 Tips for Your Thought Leadership Campaign in 2014

As part of PR Boutiques International (PRBI), we follow members’ blogs and enjoy sharing good content, such as a recent blog from Wendy Marx at Marx Communications. We agree with Marx’s stance on thought leadership that “When executed correctly, thought leadership is a valuable way of branding yourself and your company.” Here are 10 tips that Marx highlights in her recent blog post, “Power Up... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Making Content Work for You – Tips on Content Creation for Healthcare, Insurance, and Technology Companies

When businesses start an inbound marketing program, there can be a wide gap between vision and reality. The main components of the inbound marketing dream include creating daily blog content, creating new lead generation offers on a weekly basis, social media image design, and being on the forefront of new content formats, ideas, and trends. However, as many marketers are aware, the dream is not... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tips on Selling to the C-Suite

Many salespeople can find it challenging to get involved with executives who could potentially buy their product, often because the salesperson does not fully grasp the mentality an executive has towards their business and its process. We enjoyed the insights from Nicholas A.C. Read’s book, “Selling to the C-Suite,” which breaks down the data on how executives take part in the business process and helps... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Senior Citizens Explore Digital Technology for Health Management

Any thought of digital technology catering exclusively to a young audience has now become a thing of the past. This is most true when dealing with the all-important topic of healthcare. With the aging population rapidly growing, senior citizens are looking at digital technology as a new way to help manage their health and well-being. According to a recent survey done by Accenture Health, 57%... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

How to Revamp Care in the Hospital and Healthcare Environment

Is there an imbalance between your hospital’s daily operations and payment model? What your healthcare system achieves and how you get compensated are rapidly changing in today’s medical environment. According to a recent report done by the American Hospital Association titled “Your Hospital’s Path to the Second Curve: Integration and Transformation,” hospitals are shifting from the ‘’first curve’’ of volume-centered care to a ‘’second curve’’... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

5 Tips for Making Your Content Stand Out

There’s a lot of buzz around the phrase ‘content creation’ these days, but what does it mean to actually create high quality content that makes you stand out from your competitors? Do you have the perfect idea for content but find it difficult to make it sound impactful? A recent PR Daily article 5 Ways to Raise Your Client's Content Above the Noise pointed out... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tips on Engaging Millennials as Brand Advocates

The next five years are set to see the millennials take the stage as a revolutionary presence in the business world. This group of people, those born between 1980 and 2000, is one of the largest generations that has ever existed. In addition to their size, these millennials are bringing a new and unique take on marketing to the business stage.  In the ebook “Millennials... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology