Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Influencer Marketing Part 2 – 10 Recommendations for Becoming a Healthcare Influencer

Communication

Below are ten recommendations for healthcare executives to consider if they are going to establish themselves as an influencer which include: Write a regular blog for a top tier media outlet, effectively pushing out your healthcare organization’s core messaging. You can write on popular topics in healthcare in order to expand your thought leadership position (opioid epidemic is an example of a hot topic that... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Donald Trump—The Healthcare Story

trump

On July 21st, Donald Trump officially became the Republican nominee for President of the United States. An unconventional Republican, his positions on key policy issues are now largely representative of his party’s agenda, although little buy-in was sought or gained from his leadership. The non-traditional nature of Trump’s campaign style has left little room for extensive coverage of any healthcare policy positions or comments.  Mr.... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Hillary Clinton Post DNC Convention — The Healthcare Story

hillaryclinton

With the Democratic National Convention behind us, Hillary Clinton has become the party’s official nominee to be President of the United States. In a previous post on the presidential candidates, we took a look at her campaign’s public policy positions on healthcare, which was one of the more pronounced points of contention between her and Democratic primary rival Bernie Sanders. Clinton is now shifting her... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Influencer Marketing Part 1 – Setting a Foundation for Success

Influencer and opinion leader

One of the biggest buzzwords online right now is the term “influencer marketing,” but when we speak with healthcare executives, many are unsure of what’s involved in starting and executing an influencer marketing campaign. First things first. What is influencer marketing? Influencer marketing focuses on engaging with key industry thought leaders in order to have greater visibility in front of your desired audience. The goal... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

‘Tis the Season for the Politics of Healthcare – Part 2

trump

Scott Public Relations is pleased to continue its two-part series to provide summaries of the presidential candidates’ healthcare public policy positions. In so doing, we hope to provide compelling information for further thought and discussion. Recognizing that 1) everyone needs quality healthcare 2) our nation is in a healthcare crisis and 3) a new president will bring a new healthcare agenda to America, we are... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

‘Tis the Season for the Politics of Healthcare – Part 1

hillaryclinton

Scott Public Relations is providing summaries of the democratic and republican presidential candidates’ positions on healthcare reform to raise awareness of the prevailing public policy positions.  As part of this initiative, we are pleased to share a two-part series that summarizes the two major presidential candidates’ positions on healthcare. Ultimately, we all want quality access to quality care, with the latest technological innovations providing NextGen... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Six Life Lessons I’ve Learned from My Father, Richmond Lewis Scott

Richmond Lewis Scott OD

After reading the Fast Company tribute to what nine business leaders and game changers have learned from their fathers, it inspired me to think about what I learned from my own father, Richmond Lewis Scott, OD. It’s especially timely not just because it was just Father’s Day, but because my father has just been posthumously accepted into the 2016 National Optometry Hall of Fame, recognizing his... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Virtually Attend the CAPP Better Together Health Event 6/15

bettertogetherhealth_patient expectations and the accountability gap

The Council of Accountable Physician Practices (CAPP), a coalition of leading integrated multi-specialty medical groups and health systems across the U.S., will hold its second annual healthcare event, “Better Together Health 2016: Patient Expectations and The Accountability Gap,” at 12:30pm EDT on June 15th in Washington, D.C. at the Center for Total Health. CAPP and the Bipartisan Policy Center invite you to hear patients and... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology