Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Three Tips to Consider When Redesigning a Hospital’s Website

Two Doctors on Computer Screen

Designing a hospital’s website presents a myriad of challenges. Balancing the needs of the individuals, the departments, and the organization as a whole can make it very difficult to create an effective and cohesive website.  A Ragan’s Health Care Communication News article, “Read This 10-point Checklist Before Redesigning Your Hospital’s Website,” provides ten aspects to consider when redesigning a hospital’s website. From this article, Scott... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Generating More Sales: 6 Tips for Insurance Industry Professionals

young couple talking to insurance agent

Being in sales today is challenging, especially in the insurance industry. Insurance salespeople are knowledgeable when it comes to topics such as analyzing and managing risk, but always appreciate insight into generating more sales. Below are six steps insurance salespeople can take to improve their sales, compiled by Insurance NewsNet Magazine: Recognize the changing roles of salespeople. Consumers now value companies they feel a personal... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Benefits of Social Media for Healthcare Professionals

Health care button on keyboard

We have all heard about the rapid growth of social media sites but not many consider the increase of social media usage in the healthcare industry. In fact, a U.S. News & World Report article entitled “Health Care Harnesses Social Media” states that sixty-seven percent of medical professionals report using these social sites for professional purposes rather than simply personal pleasure. Social media websites have... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

What’s New with The CDC

cdc logo

The Centers for Disease Control and Prevention has recently begun to use its National Healthcare Safety Network (NHSN) to expand its role beyond the traditional federal germ police, becoming more influential on issues such as how care should be delivered in hospitals and physician practices. Cheryl Clark of HealthLeaders wrote an article, “CDC Expanding Quality of Care Efforts,” providing details of an interview with Denise... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Technology Update: The Growth of Mobile Health Apps

hands clicking on health smartphone app

A report conducted by a German market research firm, Research2guidance, indicated that revenue from mobile health apps could increase as much as ten times by 2017. This study compiled survey answers from over two thousand health app publishers to determine the future of this field. A Modern Healthcare article, “Mobile Health App Revenue to Grow Tenfold by 2017” summarized this research which found that new... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Business Wire Media Survey Results Part Two: Best Practices for Reaching the Media Today

Reaching the media

In our first blog about the Business Wire Media Survey Results, we highlighted the key ways where reporters mostly gather content from, such as the fact that the majority refer to press releases for content, and rely on the number of page views to help decipher the success of a story. Because of this shift in how journalists and reporters are finding information for stories,... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Impact of PR on Profitability

PR in big letters

Clients frequently ask me, what is the return on investment for public relations? The strict definition of return on investment (ROI) is the amount of income earned through public relations initiatives after subtracting program expenditures. However, the qualitative results of PR cannot be captured by simple quantitative measurements, such as advertising equivalency values or number of impressions. The strategic value to an organization of a... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Letter to Santa: Healthcare Wishes for 2015

letter to santa

We wrote a letter to Santa last year, and we’re going to keep writing Santa each year from now on so that our healthcare wishes come true. What healthcare wishes do you want to come true in 2015? Merry Christmas from Scott Public Relations. Dear Santa, We know you are busy because Christmas is on Thursday and the elves are working overtime, but please take... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology