Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Leadership Insights: Study Reveals Leaders Unable to Execute Strategic Change

Leadership

In most top-performing B2B healthcare, insurance or technology organizations today, it’s critical for leaders to be able to successfully innovate and drive strategic within an organization in order to drive performance and meet business goals. Unfortunately, after reading the results of a 2015 study by Korn Ferry, it appears that few executives believe they actually have the right leaders in place to deliver such strategic... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Top 4 B2B Digital Marketing Trends for 2016

Digital Marketing

As B2B marketers welcome the New Year, it’s important to keep up with the evolving changes in the online marketing space. Predictions and trends play a large role in determining how an organization plans budgets for the year.  As social medial continues to permeate all aspects of our lives, it is important for B2B marketing professionals to stay ahead of the competition. According to Jed... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

How to Boost Your B2B PR Campaign: Top 5 Strategies

B2B (Business-to-business) concept image

As healthcare PR and marketing professionals often working with B2B organizations, we appreciate insights into how to raise the visibility of B2B PR campaigns. Marx Communications, a fellow PRBI member, shared some insightful B2B PR strategies that we’d like to pass along to our regular Einsight readers. Below we’ve highlighted the top five strategies to boost the visibility of a B2B PR campaign: Promote your... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Visual Content Key to Successful Branding in 2016

webdam infographic

Visual content will be key to successfully branding healthcare, insurance and technology organizations this year. This means marketers will need to use more visuals, infographics and videos in a brand’s digital marketing strategy moving forward. The average attention span today is only eight seconds, and with the constant barrage of information online 24/7, it’s no wonder that audiences can only remember 20 percent of what... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Marketing and Sales Alignment Tips for Healthcare Organizations Today

Marketing and Sales

As companies seek better internal alignment, marketing and sales departments are usually seen as good places to start. The synergies, however, are not always clear and the complexities of this integration grow as firms increase in size. Nonetheless, the results are well worth overcoming the challenges. The integration of sales and marketing processes helps organization better define target audiences, generate more qualified leads and ultimately,... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare PR Insights: How to Create Great Content in 2016

Content Marketing

“With the explosion of content, time-starved consumers are increasingly selective of what they’re viewing and reading,” Adobe concluded from its recent survey on content consumption, “The State of Content: Expectations on the Rise.” The company interviewed more than 2,000 U.S. consumers and concluded that there is growing skepticism about online content. The results also show a new imperative for brands and creators to develop content... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Four Modern PR Tactics for Healthcare Organizations

Public Relations

Since the invention of the printing press, the speed with which technology has stimulated innovation and disruption has only increased. Today, if healthcare public relations professionals want to create successful campaigns, more than ever they have to be up-to-date with best practices and tailor strategies and tactics to companies’ needs. To help on that front, here are four PR strategies you should be using to... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare PR Insights: How to Get Stellar Media Coverage

Newsroom

As ratings and circulation diminish, traditional media rethinks its business model and newsrooms all over the world suffer. Smaller budgets lead to layoffs and have affected the quality of coverage in many outlets. As fewer journalists are tasked with more pieces, there has been less space for companies to tell their stories. The focus is on the day-to-day hard news. There are a few tactics,... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology