Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Healthcare Marketing Insights: Making Your Medical Practice Stand Out

happy doctors

One of the most important steps a physician can take to maintain and grow a successful practice is investing in marketing. Physicians who need help in the marketing department can turn to programs such as our JumpStart Marketing Program to help determine what marketing activities would yield the greatest ROI for their practice. Here are three primary reasons why medical practices should invest in marketing... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Four Content Marketing Trends for Healthcare Professionals in 2015

content marketing

Today everyone makes and shares news. This is why creating and sharing content is so important. Simply having content on various platforms does not mean that people can find your content and read it. It’s essential to not only create content that people want to read, but to share, distribute and leverage the content in a way that makes sense for your company. In an... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Physician Review Websites: Tips on Responding to Criticism

doctor keyboard

Online reviews have become a major factor in determining which restaurants we eat at and which leisure activities we participate in, but now this trend is even helping patients decide which physicians to visit. Websites such as Yelp and Google have given rise to a new generation of websites such as ZocDoc, HealthGrades, and UCompareHealthCare, which are specifically targeted toward helping patients select a physician.... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Five Healthcare Marketing Trends to Watch in 2015

trends

Avi Dan, a Forbes contributor, outlines his predictions for marketing developments in “11 Marketing Trends To Watch For In 2015,” and below we share the trends that could affect the healthcare marketing world. SPR’s healthcare marketing and PR professionals identified the following five trends to keep an eye on this year: Agility marketing will define success or failure of organizations. Rather than considering the long... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Pharma’s Journey from Desktop to Mobile

pharma word cloud

The role of pharma in social media has been hotly debated for several years, but an even more urgent issue concerns the lack of spending for mobile ads in the pharma sphere. Aryeh Lebeau describes the problem and several ways for brands to expand their presence and ability on mobile with his Medical Marketing & Media article, “Why the Time is Ripe for Pharma to... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Reform’s Impact on The Workplace

employee benefits highlighted

Healthcare reform initiatives have led many companies to make changes they had not anticipated and left many companies feeling caught off guard. For example, thirty-six percent of companies that had implemented a high-deductible health care (HDHC) plan in 2013 had not initially planned to take that step. In adapting to these changes, those companies that find a balance of profits and principle can find the... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Claims Management Tips: Avoiding Malfunction Junctions in Workers’ Compensation

traffic intersection

Just like with some traffic intersections, there can be points in workers’ compensation claims management dubbed ‘malfunction junctions,’ where a multitude of responsibilities come together. Whether performed by staff or outsourced, this point of intersection is at the desk of the adjuster. While this point in the process usually goes smoothly, a Property Casualty 360 article, “Avoiding ‘Malfunction Junction’ in Claims Management,” discusses what might... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare PR and Marketing Insights: Four Key Storytelling Principles

Business Man Looking at Visuals

The importance of using visuals when producing promotional content cannot be overstated. Studies have shown that articles with images garner ninety-four percent more views than those without and that forty percent of viewers respond better to visual information than to text. Individuals are able to absorb much more information through visual content, as eighty-three percent of human learning is visual. Consequently, users are almost twice... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology