Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Takeaways from Obamacare’s 2014 Sign-Ups: Why you Might be Both Hopeful and Concerned

Obamacare Hospital sign

Earlier this year, President Obama expressed his excitement over the fact that seven million people had signed up for insurance under the Affordable Care Act (ACA), a program aimed at reforming health insurance. Obama signed the law into effect in March 2010, but the controversy surrounding the healthcare reform law has never died down.  In a recent NPR article, “Lessons Learned for 2015 from this Year’s Obamacare Sign-Ups,” Julie Rovner assesses the positives as well as the negatives surrounding Obamacare, and what can be done to improve the Affordable Care Act in 2015.

Affordable Care ActAlthough the program may be seen as beneficial when it comes to health plans, that is not to say it isn’t flawed. For instance, those who are not experienced with insurance policy terminology (which is a large amount of people), will more than likely sign up for a health plan that costs them more money than they should have paid, because it can be difficult to understand.

In fact, Families USA has taken several strides to help suggest numerous ways the Affordable Care Act can be improved to be more easily understood by people, such as:

  • Investing more money in one-on-one training with knowledgeable navigators to help people sign up for certain health plans.
  • Providing more resources for financial support due to the high costs of monthly premiums.
  • Implementing an enrollment period that coincides with the typical time that people file their taxes, which will help alleviate the amount of people who will receive penalties in both 2014 and 2015 for not having insurance, and because they missed the deadline to sign up. To make the situation even easier, several people have also been advocates for having the original enrollment period take place around the time that people file their taxes (which would then diminish the need for there to even be a special enrollment period).

Luckily, an online tool that is now available, which was produced by Robert Krughoff, the founder of Consumer’s Checkbook, allows “people [to] estimate their health costs” through the use of questions related to consumer’s health status, income, and family and financial trends. Although the tool is said to currently only be available in Illinois, if it continues to demonstrate its ability to save people time and money when signing up for health plans, and acquires enough funding, it is sure to become more widespread.

Another positive to be taken from these suggestions is that they do not “require legislation from Congress,” meaning it will probably be easier for the proposals to be implemented.

The Affordable Care Act was created with the intentions of improving the quality of care, lowering healthcare costs, providing greater access to healthcare and protecting consumers. We’ll have to see what the next year brings, but so far the reviews of Obama’s Affordable Care Act are highly mixed.

What do you think of the Affordable Care Act? How do you think it can be improved in the years to come? Leave a comment and let us know!

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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SPR Salutes “National Detox Day” and Its Visionary Leadership

Detox Summit Banner

Throughout my decades in healthcare marketing and PR, Deanna Minich, PhD, is one of the visionaries who has most impressed and influenced me. A scientist, writer and nutritionist, Dr. Minich is pioneering our understanding of how food and nutrition affect our health and even our genes. Deanna is the founder of Food & Spirit and in August, 2014, she is bringing us an exciting, FREE, and completely online event – The Detox Summitshowing how we can all transform and eliminate toxins in our lives.

The Detox Summit will present important information about:

  • Environmental toxins in food, air and water.
  • Emotional and behavioral toxins.
  • Toxins involved with relationships.

A series of 30 well-respected, credible experts from several areas of medicine, nutrition and personal growth will provide valuable insight and education on how to recognize the toxins in your life and change so that you are able to live a more holistic, healthier lifestyle.

There are several common health issues that may correlate with the environmental toxins in your body, such as cardiovascular disease, type 2 diabetes and obesity. This summit will address how to get rid of these toxins and avoid these types of diseases.

It begins on August 4th, 2014 at 10:00 AM Eastern Time and ends on August 11th, 2014.

If you are interested in participating, you can register here:

https://dm177.isrefer.com/go/detoxreg/JOYSCOTT/

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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Digital Strategy Update: Social Sharing Triumphs As “Push” Media Becomes More Effective at Reaching Target Audiences

Social Media headline

In the news world today, a noticeable shift is occurring, from “pull” media tactics, to an emphasis on “push” media tactics and strategies. In other words, instead of having more people look for news, news outlets now have to look for people and deliver relevant, engaging content on the internet. The Quartz article, “The Homepage is Dead, and the Social Web Has Won—Even at the New York Times,” by Zachary M. Seward, illustrates this trend very well when describing how top tier media outlets such as The New York Times, are having difficulty acquiring homepage visitors, as well as gaining users for mobile apps. This online trend demonstrates how powerful a targeted and personalized mobile marketing strategy can be in order to gain impressions and engagement when sharing online content.

The article also describes how people are now viewing online news, mainly via links from social media and emails. The overall website traffic isn’t in decline the article points out, rather, the traffic is coming through the “side door” more regularly now. Readers are not directly visiting homepages, but instead are viewing information through other channels.

Targeted group of peopleIn Mr. Seward’s Quartz article he asserts that users do not want to have to try to find information, they want it front and center where they can easily access it, through the use of social media and emails. Also, because readers constantly sift through information on a day-to-day basis, it is important to provide content that stands out, otherwise it is likely to become lost in the mix.

News outlets, as well as healthcare, insurance and technology companies will have to adapt to digital content trends such as social sharing in order to stay relevant and maintain loyal visitors.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,