Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Adaptation is Key to Success for Modern Healthcare Marketing

New Way Old Way

As with all industries, markets change – new products are developed and consumer behavior shifts – creating a need to adapt to the transitions in order to effectively engage consumers and cultivate customers. The healthcare industry is no exception to disruption and change. In fact, healthcare has been one of the industries undergoing the most amount of change recently. In a Forbes article by John... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Online Reputation Management: An Ounce of Prevention is Worth a Pound of Cure

online reputation

It’s common knowledge that positive word-of-mouth is the easiest and most cost efficient way to grow new business - and that goes for healthcare as well. After all, patients are customers too. Many patients find their doctor through referrals, and online physician review sites now play a key role in these healthcare decisions. In a national survey appearing in The Journal of the American Medical... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Content Marketing: Not All Content is Created Equal

content-marketing

What’s the best type of content for your healthcare brand? Well, as Einstein says, it’s all relative.  Good content is defined by whether it speaks to your target audience and gives you the results you want.  You may deem Kim Kardashian’s self-promotional antics cringe-worthy, but by consistently delivering relevant content to a highly-engaged audience, Kim is considered the reigning queen of social media. As a... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare PR and Marketing: 5 Statistics to Know in 2016

marketing concept

As healthcare PR and marketing professionals, it’s important for us to know which trends are gaining traction so that we can adjust strategies accordingly, not just for our healthcare clients but for our internal marketing strategy as well. Below are five marketing statistics we’ve gathered from Marketing Insider Group that you should be aware of to help your organization further define its marketing goals and... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

B2B PR Insights: The 4 Key Benefits to Successful Thought Leadership

Thinking outside the box

Most companies want to be known as thought leaders. Those few that do not probably don’t understand how this positioning would positively impact their reputation, their ability to meet their business goals, the value of their company, and their sales. There are four major benefits to successful thought leadership: A successful “push” strategy. Your brand and your expertise are invaluable to customers and stakeholders seeking... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

How to Grow Your Brand’s Authority Online Using Social Media

web marketing, social media

Nielsen recently found that Americans spend 121 billion minutes per month on social networks. Needless to say, to thrive in an ever-evolving competitive world, brands need to embrace a strong social media presence in order to keep up with their competition. An intensive and aggressive social media campaign can significantly increase the impact of a brand and its objectives, in a more cost-effective manner than... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Weekly News Roundup: Week of April 4th, 2016

HealthCare News

Occasionally we like to craft a blog that shares trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! New website helps patients comparison shop for health care, Boston Globe For women in... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The PR Crisis Causing Bloodshed on Game of Thrones

game-of-thrones

In a few more weeks, Game of Thrones will resume and we will know the answers to some burning questions from last season – primarily, did handsome but unlucky Jon Snow survive or die? As a PR practitioner, I had more reasons to cringe in horror as his own brotherhood sunk their knives – literally – into him. It was so senseless! A little PR... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology