Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Healthcare PR and Marketing: 5 Statistics to Know in 2016

marketing concept

As healthcare PR and marketing professionals, it’s important for us to know which trends are gaining traction so that we can adjust strategies accordingly, not just for our healthcare clients but for our internal marketing strategy as well. Below are five marketing statistics we’ve gathered from Marketing Insider Group that you should be aware of to help your organization further define its marketing goals and... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

B2B PR Insights: The 4 Key Benefits to Successful Thought Leadership

Thinking outside the box

Most companies want to be known as thought leaders. Those few that do not probably don’t understand how this positioning would positively impact their reputation, their ability to meet their business goals, the value of their company, and their sales. There are four major benefits to successful thought leadership: A successful “push” strategy. Your brand and your expertise are invaluable to customers and stakeholders seeking... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

How to Grow Your Brand’s Authority Online Using Social Media

web marketing, social media

Nielsen recently found that Americans spend 121 billion minutes per month on social networks. Needless to say, to thrive in an ever-evolving competitive world, brands need to embrace a strong social media presence in order to keep up with their competition. An intensive and aggressive social media campaign can significantly increase the impact of a brand and its objectives, in a more cost-effective manner than... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Weekly News Roundup: Week of April 4th, 2016

HealthCare News

Occasionally we like to craft a blog that shares trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! New website helps patients comparison shop for health care, Boston Globe For women in... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The PR Crisis Causing Bloodshed on Game of Thrones

game-of-thrones

In a few more weeks, Game of Thrones will resume and we will know the answers to some burning questions from last season – primarily, did handsome but unlucky Jon Snow survive or die? As a PR practitioner, I had more reasons to cringe in horror as his own brotherhood sunk their knives – literally – into him. It was so senseless! A little PR... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Trends to Watch in 2016: Infographic

Healthcare

As healthcare public relations professionals, we are constantly reading “trends” pieces about the healthcare industry, looking to make sure our clients (as well as employees) are aware of what’s coming next, whether it’s opioid abuse, a political candidate’s promises on healthcare reform, or data security, it’s essential to be aware of the trending topics in order to create resonating content such as press releases, media... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Why ALMOST 10% of Registered Voters May Be Barred from Casting Their Ballots

voteriders_logo_tm

You’re registered. You show up at the correct voting location. You should be able to vote – right? Well, maybe not.  Almost 1 in 10 registered voters may have problems with voter ID that keep them from casting their ballots. Thirty-three states require voter ID and sixteen require government-issued IDs, mostly photo. Groups of voters who may not have the acceptable type of ID are... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

How Facebook Reactions Will Impact the PR, Marketing and Communications Industries

FB_Reactions

Image Resource: Facebook While “liking” something on Facebook is nothing new, users will now be able to express themselves on posts much more clearly than ever before and for PR, Marketing and Communications professionals, there will be no doubt as to how an audience feels about the content being shared. With the addition of five animated emojis, PR pros will now be able to measure... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology