Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Business Wire Media Survey Results Part One: Reporter Preferences Today

People reaching out with email envelopes

The 2014 Business Wire Media Survey provides insights into how reporters research topics. The survey’s results indicate they prefer content like press releases and press kits, and are not fans of being pitched via social media.

How to Reach Reporters Today

In the survey, a number of North American journalists, editors, reporters and columnists served as participants, answering thirty questions about how they retrieve information in today’s digital age, and what kinds of content they now prefer to receive. The report also revealed the favorable key indicators that the media looks for when determining how well their stories are perceived. The ultimate goal of this survey was to help decipher what the current best practices, pertinent content and important metrics are for media professionals today.

Here are a few key takeaways from the Business Wire survey:

  • Forty-four percent of respondents said they work for online web-based publications and blogs, while only 28 percent of respondents work for magazines, and only 16 percent work for newspapers.
  • When it comes to determining how successful a story was, 53 percent of respondents said they consider the number of page views, while 40 percent consider the unique visits.
  • Press releases are king: 90 percent of the media said they recently referred to a press release in their writing, while 62 percent said they used a press release in the past 24 hours. Seventy-seven percent also revealed that breaking news is the most desired content from a press release. In addition, 73 percent believe they respond better to photographs with press releases, while 43 percent prefer graphics, 32 percent like infographics, and only 27 percent favor video.
  • Of those surveyed, 53 percent revealed that they use content from a newswire service one or more times in a day.

Because there was such a wealth of insight within this Business Wire report, we’ll be posting a second blog on this topic, stay tuned!

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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The Digital Revolution: Tips for Insurance Companies

digital revolution

To achieve success in an increasingly digital world, a business can no longer stay ahead of the game by merely offering mobile services or implementing social media. A business must keep up with new innovations and reinvent itself in order to stand out from the crowd. A recent Property Casualty 360 article, “8 Ways to Prepare Agencies and Carriers for the Digital Revolution,” explains that there are many steps a company can take to remain relevant in this digital revolution.

Below are some of the most useful tips for insurance companies today:

The growth of new technological advances has led to a preference for all things digital. Customer experiences are shaped by technology and, as a result, it is important for companies to change how they operate. Organizations must recognize that this digitalization has resulted in connectivity between companies and it is important to adjust their business models accordingly. Existing companies are now at risk as there are fewer barriers to entry and it is easier for new startups to build rapidly. It is critical that companies acquire data to get insight into competing products and services as well as insight into customer behavior.

digital connectivityIn an era where businesses are constantly growing, innovation and action are key. It is important to think big or risk being left behind. The connectivity makes it easy to effectively communicate to collaborate and develop new products and services. Collaboration can help companies learn new technologies and stimulate entrepreneurship. With customers continually gaining market power, collaboration is crucial for ensuring smooth and consistent service.

As technology continues to advance, it will become increasingly essential for businesses to learn about new tools and trends and to work together to implement them for mutual advantage. There is no doubt companies need to adapt to the digital revolution and the age of connectivity in order to remain successful. Companies can follow the tips mentioned above to stay relevant in an ever-evolving digital market.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

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Adapting to Changes in Modern Healthcare

Paper and Stethoscope

The healthcare system in the United States is facing significant changes, from healthcare reform and the Accountable Care Act to advances in electronic connectivity. Healthcare professionals will have to adapt in order to survive the fluctuating landscape. A Becker’s Hospital Review article, “10 Disruptive Forces in Healthcare,” outlines these forces as well as their implications for those working in the healthcare industry.

These ten disruptive forces include:

  1. Higher quality care at lower reimbursement rates: Hospitals are now providing higher quality preemptive care that is also more affordable.  Rather than focusing solely on acute care, hospitals must establish protocols for population health management.
  2. Higher patient volume at lower reimbursement rates: Most systems must cut twenty to forty percent in order to maximize profits.  Providing more facilities in a community can help as the new system aims to make healthcare more accessible to the population while lowering costs.
  3. IPad and Stethoscope

  4. Caring for an entire population rather than individuals: The Affordable Care Act mandates that insurers provide coverage for preventative services such as annual physicals.  The current focus on medicine is much more proactive than reactive.
  5. Advances in Health Information Technology (HIT): Health records are now kept primarily online which allows for easy clinical integration. Physicians and hospitals are able to work together to create effective patient care.
  6. Introduction of Digital Health Tools: Telemedicine has become more accepted and increasing numbers of patients are being diagnosed remotely.  Digital health tools also allow patients to be more involved in managing their own health.
  7. Shifting Demographics:  Providers must be able to provide appropriate care to a variety of ages, cultures, and socioeconomic statuses.
  8. Projected Provider Shortages: More care is now being administered by care providers than doctors.  Potential shortages mean that is in important to match each patient to the provider that best suits their needs.
  9. More Informed/Involved Patients: Providers should partner with patients to help them follow a care plan, especially with post-acute care needs.  Patients have more access to a variety of medical opinions and can use the internet to find consensus from other patients about the best practices.
  10. Increasing Government Regulation: Not only is there a slower and more complex FDA approval process, but the FDA is also considering regulating healthcare IT systems.
  11. Limited Availability of Capital: The seemingly unpredictability of government regulation had led to less investment in the healthcare field.  This has created financial difficulties for some hospitals.

These disruptive forces in healthcare point to a greater shift towards proactive care, lower reimbursements and technological advances which will continue to shape the American healthcare system.

What do you think of these disruptive forces? Do you think these forces will help or hurt the industry in the long run?

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,