Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Healthcare Privacy: Increased HIPAA Risks and Security Lags

doctor in paper medical records office

The government emphasis on patient privacy has resulted in increased penalties for HIPAA violations. Studies suggest, however, that medical practices often fail to comply with HIPAA guidelines for securing health information. The article “Most Practices Face Increased HIPAA Risks Due to Security Lags,” in Physicians Practice summarized some of the most troubling findings regarding HIPAA violations. Keep in mind that in healthcare PR, data security... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Physician Compensation: Increasingly Linked to Value-Based Healthcare Delivery

healthcare wordcloud

The move towards a delivery system for healthcare based on value has brought recent changes to the factors involved with physician compensation. In a HealthLeaders article titled “Physician Pay Increasingly Linked to Value-based Metrics,” Christopher Cheney examines why primary care physicians told MGMA almost six percent of their compensation was linked with quality guidelines in 2013, a number at only three percent in 2012. The... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

What PR is NOT & How to Tell Your Story

PR wordcloud

A common perception of public relations holds it akin to a pizza, an item on demand that comes with anything you might want to come with it. In reality, PR is a service business that depends on media and other channels to be heard. World events and word-of-mouth often play a large part in determining a story’s success and popularity. Wendy Marx of Marx Communications,... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

B2B Social Media: 10 Tips to Maximize Your Social Efforts

Social Media icons

An increasing number of B2B healthcare, insurance and technology organizations are using social media as a way to market themselves to clients and promote their brand in the digital realm. At Scott Public Relations we are big supporters of using social media for B2B business initiatives (social selling, finding new business prospects, community engagement etc.). We found a Forbes article from Jayson DeMers, “100 Ways... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

What Americans are Viewing: Video Consumption Habits

family watching tv on couch

Television has been a staple in American households for decades but viewing habits are now changing dramatically. Did you know that more than half of all U.S. consumers use their television to view online content? MarketingProfs reviewed an Adroit Digital study in an article, “The Video Consumption Habits of U.S. Consumers,” where they provide important information for PR and marketing professionals about how modern audiences... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Marketing Update: How Infographics and Images Are Revolutionizing Healthcare

medical infographic

Data suggests that individuals don’t read content online so much as visualize it, and health visualizations can greatly improve health literacy and patient activation. Furthermore, infographics can do all this in seconds. A Forbes piece, “Seeing is Believing: Infographics Revolutionizing the Patient Experience,” details the many benefits of these visualizations. The following are some of the many ways that infographics can enhance patient experiences: A... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Money Can’t Buy Everything: B2B Companies Increase Spending to Improve Customer Experiences, but ROI Still Lacking

money bulldozer

A large number of B2B companies have recently begun to spend large sums on plans to improve customer experiences, but they may not be getting their money’s worth out of it. A BulldogReporter article, “B2B Companies are Spending More to Improve Their Customers’ Experience,” examines a study by Accenture suggesting 76 percent of these companies may be wasting up to half of their investment on... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Reform Update: Health Insurers Trying New Payment Models

money and stethoscope

There is an increasing shift by health insurers away from regular payment methods to healthcare providers and into new ideas for doctor and hospital reimbursement. A recent Blue Cross survey is reporting that 1 out of every 5 dollars being paid to providers is now given for care improvements and lowered costs. Reed Abelson of The New York Times examines this shift towards value-based care... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology