Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

‘Tis the Season for the Politics of Healthcare – Part 2

trump

Scott Public Relations is pleased to continue its two-part series to provide summaries of the presidential candidates’ healthcare public policy positions. In so doing, we hope to provide compelling information for further thought and discussion. Recognizing that 1) everyone needs quality healthcare 2) our nation is in a healthcare crisis and 3) a new president will bring a new healthcare agenda to America, we are... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

‘Tis the Season for the Politics of Healthcare – Part 1

hillaryclinton

Scott Public Relations is providing summaries of the democratic and republican presidential candidates’ positions on healthcare reform to raise awareness of the prevailing public policy positions.  As part of this initiative, we are pleased to share a two-part series that summarizes the two major presidential candidates’ positions on healthcare. Ultimately, we all want quality access to quality care, with the latest technological innovations providing NextGen... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Six Life Lessons I’ve Learned from My Father, Richmond Lewis Scott

Richmond Lewis Scott OD

After reading the Fast Company tribute to what nine business leaders and game changers have learned from their fathers, it inspired me to think about what I learned from my own father, Richmond Lewis Scott, OD. It’s especially timely not just because it was just Father’s Day, but because my father has just been posthumously accepted into the 2016 National Optometry Hall of Fame, recognizing his... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Virtually Attend the CAPP Better Together Health Event 6/15

bettertogetherhealth_patient expectations and the accountability gap

The Council of Accountable Physician Practices (CAPP), a coalition of leading integrated multi-specialty medical groups and health systems across the U.S., will hold its second annual healthcare event, “Better Together Health 2016: Patient Expectations and The Accountability Gap,” at 12:30pm EDT on June 15th in Washington, D.C. at the Center for Total Health. CAPP and the Bipartisan Policy Center invite you to hear patients and... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

2016 PRBI Annual Conference Insights

PRBI-logo

For a snapshot of what’s cutting edge in public relations and digital communications, I wish everyone could have attended the annual meeting of PR Boutiques International (PRBI) in San Francisco, in mid-May, like I did. This organization of international boutique PR firms is the most dynamic professional organization I’ve had the privilege to be part of in my entire career. For a quick look at... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Adaptation is Key to Success for Modern Healthcare Marketing

New Way Old Way

As with all industries, markets change – new products are developed and consumer behavior shifts – creating a need to adapt to the transitions in order to effectively engage consumers and cultivate customers. The healthcare industry is no exception to disruption and change. In fact, healthcare has been one of the industries undergoing the most amount of change recently. In a Forbes article by John... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Online Reputation Management: An Ounce of Prevention is Worth a Pound of Cure

online reputation

It’s common knowledge that positive word-of-mouth is the easiest and most cost efficient way to grow new business - and that goes for healthcare as well. After all, patients are customers too. Many patients find their doctor through referrals, and online physician review sites now play a key role in these healthcare decisions. In a national survey appearing in The Journal of the American Medical... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Content Marketing: Not All Content is Created Equal

content-marketing

What’s the best type of content for your healthcare brand? Well, as Einstein says, it’s all relative.  Good content is defined by whether it speaks to your target audience and gives you the results you want.  You may deem Kim Kardashian’s self-promotional antics cringe-worthy, but by consistently delivering relevant content to a highly-engaged audience, Kim is considered the reigning queen of social media. As a... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology