Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

SPR Salutes “National Detox Day” and Its Visionary Leadership

Detox Summit Banner

Throughout my decades in healthcare marketing and PR, Deanna Minich, PhD, is one of the visionaries who has most impressed and influenced me. A scientist, writer and nutritionist, Dr. Minich is pioneering our understanding of how food and nutrition affect our health and even our genes. Deanna is the founder of Food & Spirit and in August, 2014, she is bringing us an exciting, FREE, and completely online event – The Detox Summitshowing how we can all transform and eliminate toxins in our lives.

The Detox Summit will present important information about:

  • Environmental toxins in food, air and water.
  • Emotional and behavioral toxins.
  • Toxins involved with relationships.

A series of 30 well-respected, credible experts from several areas of medicine, nutrition and personal growth will provide valuable insight and education on how to recognize the toxins in your life and change so that you are able to live a more holistic, healthier lifestyle.

There are several common health issues that may correlate with the environmental toxins in your body, such as cardiovascular disease, type 2 diabetes and obesity. This summit will address how to get rid of these toxins and avoid these types of diseases.

It begins on August 4th, 2014 at 10:00 AM Eastern Time and ends on August 11th, 2014.

If you are interested in participating, you can register here:

https://dm177.isrefer.com/go/detoxreg/JOYSCOTT/

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Digital Strategy Update: Social Sharing Triumphs As “Push” Media Becomes More Effective at Reaching Target Audiences

Social Media headline

In the news world today, a noticeable shift is occurring, from “pull” media tactics, to an emphasis on “push” media tactics and strategies. In other words, instead of having more people look for news, news outlets now have to look for people and deliver relevant, engaging content on the internet. The Quartz article, “The Homepage is Dead, and the Social Web Has Won—Even at the New York Times,” by Zachary M. Seward, illustrates this trend very well when describing how top tier media outlets such as The New York Times, are having difficulty acquiring homepage visitors, as well as gaining users for mobile apps. This online trend demonstrates how powerful a targeted and personalized mobile marketing strategy can be in order to gain impressions and engagement when sharing online content.

The article also describes how people are now viewing online news, mainly via links from social media and emails. The overall website traffic isn’t in decline the article points out, rather, the traffic is coming through the “side door” more regularly now. Readers are not directly visiting homepages, but instead are viewing information through other channels.

Targeted group of peopleIn Mr. Seward’s Quartz article he asserts that users do not want to have to try to find information, they want it front and center where they can easily access it, through the use of social media and emails. Also, because readers constantly sift through information on a day-to-day basis, it is important to provide content that stands out, otherwise it is likely to become lost in the mix.

News outlets, as well as healthcare, insurance and technology companies will have to adapt to digital content trends such as social sharing in order to stay relevant and maintain loyal visitors.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How to Respond to Negative Press: Lessons Learned from Walmart

Walmart Op Ed

When companies are faced with negative press it can be difficult to decide whether or not to respond, and how to go about doing so effectively. When Walmart was recently under fire by the New York Times, they found a creative way to respond that turned the situation in their favor. Walmart’s Vice President of Corporate Communications ‘edited’ the New York Times piece on the company blog to correct the inaccuracies it presented. This humorous way of combating the negative attention demonstrates several do’s when it comes to combating negative attention.

Here are some tips on responding to negative press:

  • Correct any false information. If incorrect information is being circulated, it is important to correct it. The Walmart blog edited the inaccuracies (as well as the grammar) in the New York Times piece to ensure that correct information was being released.
  • Utilize facts to improve credibility. Walmart’s response included links to Walmart employees’ personal testimonials as well as previous studies. This keeps the situation from becoming a “he said, she said” debate.
  • Avoid appearing defensive. Coming off as defensive is never desirable. By adding humor to this piece, Walmart showed that they did not take the article too seriously and were merely attempting to correct the mistakes.
  • Push other positives about the company. Companies can take this opportunity to highlight any positive attributes that were not mentioned.  Walmart corrected information they felt was wrong, but also added other positives such as their focus on American manufacturing.
  • Take advantage of social media. Social media can be a company’s best friend when it comes to negative press.  Rather than relying on a press release or a letter to the editor to respond to accusations, posting on social media is an immediate way to get your opinion to the public.  Walmart’s blog post went viral, and they were able to quickly combat what was said about them.

The most important things to remember when responding to negative press are to remain credible by using facts, and to push the positives rather than being defensive. An appropriate post on a company’s social media site can often turn negative press into an opportunity for positive attention.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,