Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Online Video: Today’s Powerful Communication Medium

Video Marketing image

SPR recommends that healthcare, insurance, and technology companies use videos in order to reach target audiences today. Approximately eighty-three percent of human learning is visual. With our eyes fixated on our mobile device screens 24/7, video is the perfect medium to deliver brand messaging because it is quick, concise, and the preferred method of delivery for audiences today.

Below are metrics illustrating the power of video in business communications.

Global Impact

  • Video is a dynamic and visual communication medium, which is more accommodating to decreased attention spans. In 2000, the average attention span was 12 seconds and by 2013 it dropped to 8 seconds (NBC News).
  • Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016.
  • Each day 100 million Internet users are watching online video. (Digital Sherpa).

Business Impactbusiness-professionals-watching-video-on-computer

  • According to Forbes, if given the choice between text and video, fifty-nine percent of executives would choose to absorb information through video. About sixty-five percent of those who view a video click through to visit the vendor website, fifty percent look for more information and forty-five percent report that they contacted a vendor after seeing an online video ad. About fifty percent of those who viewed an online marketing video went on to make a purchase for their business.
  • Videos will keep viewers on the company website for longer. A “play” button for a video is one of the most effective calls-to-action for online/digital marketing (Marketo).
  • It is estimated that videos increase retention on product information by twenty-eight percent (Marketo).
  • Website visitors are sixty-four percent more likely to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.
  • big red video PLAY button

  • YouTube is now the second largest search engine in the world (Social Media Today).
  • More than 800 million unique users visit YouTube each month; they watch more than three billion hours of video monthly (Jeff Bullas).

Significance of Videos for Healthcare, Insurance, and Technology Companies:

  • Putting a “face” on your brand’s messaging will add power and credibility, as well as attract more eyes to your overall messaging.
  • Videos on your YouTube channel will encourage visitors to click through to your company’s website, where audiences can find the information they’re seeking.

If you’ve wanted to put your business videos online, or you want to start creating videos showcasing your brand, but you’re not sure what the first steps are, contact us today and we can help you get started.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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Technology’s Impact on Healthcare: The Possible Benefits and Risks of Google Glass

Female Doctor Using Virtual Interface

The medical field is still determining whether innovations such as Google Glass, a pair of glasses that doubles as a camera and computer, will live up to the hype. A New York Times post, “Google Glass Enters the Operating Room,” discusses the possible impacts of this new innovation. Various medical professionals have different opinions about these medical advances as there are both benefits and risks to using this technology in healthcare settings.

Technological advances in medicine often include some element of risk, and Google Glass is no exception. Some possible risks include:

  • Technology Glitches: Creators must work out the bugs in the system before the innovation can be utilized effectively be medical professionals. Hardware and software issues have both affected Google Glass and those issues must be resolved before physicians can rely on them in everyday use. Physicians have had issues with the camera pointing in the wrong direction and with the camera’s battery life. Technological advances must be thoroughly tested before they are put into effect.
  • Privacy Issues: Maintaining patient privacy is a huge concern in medicine, and healthcare professionals are often worried that technology will undermine a patient’s right to privacy under the federal regulation, HIPAA. Physicians express concern over the Google Glass uploading data from surgeries onto the Internet and allowing for unauthorized viewings. Physicians must tell their patients that they will be using Google Glass to film and obtain express permission as to uphold their right to privacy.
  • Multitasking and Distractions: Some healthcare professionals are concerned that physicians will use this technological development to surf the Internet rather than giving the patient their full attention. Also, some studies have shown that if a physician is concentrating too much on their technology they will neglect to notice what is happening right in front of them.  Novel inventions are often distracting and those who choose to use them must do so responsibly in order for them to be effective.

Though there can be risks with new technology, many feel that the benefits of these advances are greater. Some possible benefits include:
doctors in operating room

  • Saving Lives: Often these new technological advances improve the quality of medical care physicians provide, and can even make the difference in a life threatening situation. With Google Glass, for example, physicians are able to see a live stream from the paramedics’ viewpoint and give lifesaving instructions. Rather than waiting for a patient to arrive at the hospital, they can diagnose the situation immediately.
  • Teaching Others: New technology can often be utilized as a teaching tool and improve the quality of care that physicians can provide. Physicians in the United States have the ability to stream live feeds of surgical operations to physicians in other countries who may not have the same knowledge or expertise available.  Google Glass would also help medical students view an operation from the surgeon’s point of view.
  • Effective Medical Care: Medical advances can often lead to a greater quality of care by providing new tools and capabilities that other current technologies cannot. Google Glass for instance allows surgeons to consult with colleagues over video chat as they operate. It is also beneficial that physicians are able to view a patient’s medical information without having to look away from the patient.

Technology is rapidly advancing and constantly changing the fields of healthcare and medicine. Modern medical advances can greatly benefit the way we practice medicine, but should be used cautiously until they are thoroughly tested. Google Glass is an example of a healthcare innovation that could greatly improve medical care, so long as it is used carefully and in a manner that minimizes risks.

What do you think of Google Glass being used in healthcare and medical settings?

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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Journal of the American College of Surgeons Publishes Five-Year Results of Pioneering Surgical Hospitalist Program

Surgical Affiliates Logo for Business Wire

A collaborative surgical hospitalist program can improve patient outcomes, reduce length of stay, and lower costs, sustaining these results over a five year period of time, according to an article published in the July issue of the Journal of the American College of Surgeons.

Sutter Medical Center, Sacramento, a tertiary referral community hospital with 654 beds in California, and Surgical Affiliates Management Group, one of the nation’s first and most experienced surgical hospitalist companies, established the program in 2007. Surgical Affiliates provides a team of surgeons, nurse practitioners and physician assistants for 24/7 coverage, to perform acute care surgeries that may be needed, round-the-clock.

Program results published in the Journal article showed these sustainable improvements over the five year period:

  • —Length of stay for general surgery cases decreased by as much as 12%—down from 6.5 days, to a low of 5.7 days.
  • —Reduced complications 43%—falling from a rate of 21% to 12%.
  • —Readmissions showed a downward trend, though this was not statistically significant. The important fact is that while length of stay significantly decreased, the readmission rate did not increase.
  • Decreased hospital costs—dropping 31%, from $12,009 to $8,306, indicating potential savings of $2 million (or more) in a single year for a facility of this type and size.

The Surgical Affiliates’ model is based on leadership from expert surgeons and executives, building outstanding surgical teams that follow evidence based guidelines in care delivery, and collaboration with the hospital staff to consistently improve patient care and safety.

To read an abstract of the study, “Sustainability and Success of the Acute Care Surgery Model in the Nontrauma Setting,” visit the Journal of the American College of Surgeons. To request a copy of the full article please visit Surgical Affiliates.

About Surgical Affiliates Management Group:

Surgical Affiliates Management Group is the first and only surgical hospitalist company with published, proven results that its programs improve patient care, lower costs, reduce readmissions, and enhance hospital throughput and capacity. Surgical Affiliates’ System of Care is a permanent solution to the challenge of providing 24/7 surgical care in the hospital and one that raises the level of hospital performance across the board, preparing these facilities for the world of pay-for-performance and accountable care models. The Surgical Affiliates’ System of Care for general surgery, trauma, and orthopedics is currently in use in hospitals ranging from rural facilities to large community hospitals to multi-hospital systems. For more information, visit Surgical Affiliates.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,