Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Tips on Successfully Leveraging Facebook Groups in Healthcare

socialmediagraphic

Prior to May 2009, companies on Facebook used either personal pages or group pages to reach out to an audience.  With the introduction of Facebook’s business pages, companies have found a unique and flexible way to share their products, services and insights with audiences.  Now, Facebook Groups can be used in conjunction with company pages in order to organically reach the appropriate healthcare audiences as... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Social Media Marketing Insights for Physicians and Medical Practices

social media

Social media has become the place to communicate with the largest number of people at one time.  Patients can now manage their contact with physicians through call-in services and online portals to receive test results, set appointments, and order prescriptions, so why not communicate with medical practices through social media? If effectively executed, medical practices can overcome HIPPA concerns and use social media to engage... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Bridging the Technology Gap between Physicians and Patients

healthcare technology

As consumers are turning more and more to mobile devices for their healthcare needs, there is no shortage of wearable devices, apps and websites addressing everything from the common cold to serious medical conditions. With the surge in apps and health wearables like FitBit, FitNow, Foducate, Apple Watch, and MyFitnessPal, physicians are encouraging patients to use what is appropriate for their individual healthcare needs with... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Growing Role of Wearable Technology in Workers’ Compensation

wearable technology

The wearables market is experiencing consistent growth with implications, literally, from head to toe. In the workers’ compensation industry, wearable technology can now help impact costs through injury prevention and case management. Headgear with cameras can be used to help prevent injury in a job site, coupled with using an ear piece to help someone guide a worker to perform a task safely. Shirts with... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Business Wire Shares Press Release Best Practices

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In June SPR met with our account representative from Business Wire for insights on the 2015 best practices for increasing the impact of a press release. Key takeaways are: Write a clear and concise headline, no more than 70 characters in length. Place descriptive information in the first paragraph. Most recipients only see the headline and first sentence of your release, not sub-headlines. Hyperlinks are... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Business of Twitter: Statistics and Tips

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To keep up with the constantly changing way social media is used as well as the ongoing emergence of new social channels, Twitter continues to add features important to businesses. For example, Twitter now provides insights into how individual tweets are performing and which tweets are getting the most views and clicks. After reading the article, “23 Epic Twitter Facts and Statistics That May Surprise... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Leadership Trends Taking Shape in 2015

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FierceHealthcarerecently identified four key trends poised to change the landscape of healthcare.  From the B.E. Smith white paper, Healthcare Trends - 2015, the top four leadership trends in healthcare include the following:  A delicate balance between savings and quality care. As providers continue to struggle with reimbursement cuts and higher patient volumes, they have to find the balance of cutting expenses while at the same... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare PR and Marketing Insights: Social Media’s Impact on Google Rankings

socialmedia

With so much information on the Internet, it is easy for a business to get lost in the abyss of the web. In order to set your organization apart from the rest of the crowd, it is important to take steps to boost your social media presence and enhance SEO rankings. These factors can make all the difference in creating a successful online footprint for... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology