Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Healthcare Reform’s Impact on The Workplace

employee benefits highlighted

Healthcare reform initiatives have led many companies to make changes they had not anticipated and left many companies feeling caught off guard. For example, thirty-six percent of companies that had implemented a high-deductible health care (HDHC) plan in 2013 had not initially planned to take that step. In adapting to these changes, those companies that find a balance of profits and principle can find the... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Claims Management Tips: Avoiding Malfunction Junctions in Workers’ Compensation

traffic intersection

Just like with some traffic intersections, there can be points in workers’ compensation claims management dubbed ‘malfunction junctions,’ where a multitude of responsibilities come together. Whether performed by staff or outsourced, this point of intersection is at the desk of the adjuster. While this point in the process usually goes smoothly, a Property Casualty 360 article, “Avoiding ‘Malfunction Junction’ in Claims Management,” discusses what might... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare PR and Marketing Insights: Four Key Storytelling Principles

Business Man Looking at Visuals

The importance of using visuals when producing promotional content cannot be overstated. Studies have shown that articles with images garner ninety-four percent more views than those without and that forty percent of viewers respond better to visual information than to text. Individuals are able to absorb much more information through visual content, as eighty-three percent of human learning is visual. Consequently, users are almost twice... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Innovations in Healthcare Technology and Patient Communications

healthcare technology

Innovations in healthcare technology are now changing the way healthcare practitioners operate. These new practices can often improve efficiency, but come along with their own set of unique challenges. The recent article, “Technology Opens New Avenues for Patient Communications” on the Medical Economics website discusses many of these innovations and examines the pros and cons they bring to the table. Many of these medical technology... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Public Relations Insights: 3 Tips to Improve Your Mobile Marketing Strategy in 2015

finger touching mobile screen

The article “B2Bs Must Shift to Support the Mobile Marketing Conundrum,” on Forbes highlights the fact that many B2B organizations are still lagging when it comes to implementing a dynamic mobile marketing strategy. If an organization’s website isn’t mobile optimized, chances are, it’s not easy to navigate and this will end up driving your audience away. The aforementioned Forbes article points out that 96 percent... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Benefits of Healthcare Social Networks for Physicians

Social Network

Increasing numbers of physicians and other healthcare professionals are turning to social media to network with other professionals, exchange research, and look for employment opportunities. While these sites can be very helpful to physicians and patients alike, websites specifically targeted toward healthcare communication can be even more beneficial. An article in InformationWeek, “Healthcare Social Networks: New Choices for Doctors, Patients,” discusses the benefits to using... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Patient Activation Measure: A Healthcare Tool to Improve Patient Health

doctor gives survey to patient

Many patients with chronic illnesses continue to suffer because they are unwilling or unable to be actively involved in the healthcare process and take charge of their own healthcare. This is why Judith Hubbard and her team at the University of Oregon created the Patient Activation Measurement, better known as PAM. A Modern Healthcare article discussed the possible uses for this new health tool and... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Insurance Technology Trends that Deliver Results

insurance agent holding house

Technology in the insurance in industry is constantly changing and evolving. This means that insurance companies must develop and launch products that meet specific needs in the marketplace. Below are five technologies that will continue to impact the insurance industry, based on a 2014 Property Casualty 360 article. Aerial and digital imaging. EagleView Technologies has developed products that are effective at simplifying many insurance processes.... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology