Einsight

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Mobile Marketing: Are You Keeping Up?

mobile marketing statistics

In this second post, we wanted to share additional mobile marketing related insights from the Salesforce 2014 State of Marketing report. In our first post, covering the basics of mobile marketing, we discussed the benefits of having a marketing strategy that coincides with the layout and function of mobile devices. As the number of people using mobile devices continually increases, having a pragmatic and agile mobile marketing strategy is a must.

According to the Salesforce report:

  • U.S. adults spend an average of two hours and twenty minutes on their mobile devices every day.
  • More than half (fifty-one percent) of respondents believe mobile marketing will allow them to eventually produce ROI, while only sixteen percent believe mobile marketing is unlikely to produce ROI.
  • The average mobile marketing team size is two to three people (reported by thirty-nine percent of respondents) while twenty-seven percent of respondents say they require only one person.

Businesses within the healthcare, insurance and technology industries can benefit from being mobile-friendly as the number of potential clients look to their mobile devices as their primary communication tools.

Mobile marketing and mobile optimization are crucial pieces to an effective digital campaign today – are you keeping up?

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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Basics of Mobile Marketing: Are you Mobile Compatible?

mobile responsive design

Mobile optimization of websites is no longer ‘optional’ if you want to demonstrate your ability to adapt to the constantly changing technologically-dominant society we live in today. It is safe to say that mobile marketing is a trend that is here to stay, and it requires having a user-friendly and visually appealing mobile website. This is especially true when it comes to sending out emails.

Salesforce recently discussed the current trends of responsive design in their 2014 State of Marketing report where they emphasized the continuing growth of mobile usage throughout everyday life.

man with electronicsHere are a few highlights from the report:

  • Despite growing mobile adoption, when asked how often they use mobile responsive design in emails, forty-two percent of survey respondents said ‘rarely or never.’
  • According to Cisco’s Visual Networking Index from February 2013, by the year 2017, there will be 5.2 billion mobile users globally (up from 4.3 billion in 2012).
  • Forty-one percent of survey respondents said that thirty-one to fifty percent of their subscribers open their emails via a mobile device.
  • Only twenty-two percent of those surveyed said they use mobile responsive design for landing pages.

It is clear that mobile usage and the growing need for an engaging mobile responsive design in emails is essential for communicating with audiences today.

Also of note are the top 2014 marketing priorities outlined in the State of Marketing report.

Top three marketing priorities:

  • Driving increased conversion rates.
  • Increasing and improving brand awareness.
  • Collecting, measuring and using behavior-based data.

Stay tuned for our second blog that addresses findings from the 2014 State of Marketing report.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

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Three Revelations from the 2014 PRBI Annual Conference in Portland

PRBI 2014 Attendee Collage

What is the new need driving companies to turn to PR agencies?

What percentage of a company’s budget is usually spent on communication/PR programs?

What’s the latest, easy-to-use and professional-looking template for presentations?

For answers, stay tuned.

PRBI logoIn June, I had an eye-opening, palate-pleasing, inspirational three days with my colleagues in PRBI, (Public Relations Boutiques International), a network of seasoned PR practitioners from around the world who recognize and deliver on the value of the boutique PR agency: small by design, focused, senior level expertise for every client. Like another agency you may know called Scott Public Relations. This year, I am honored to serve as President of this dynamic organization with members from Boston to Seattle, Japan, China, Malaysia and Korea, Germany, Italy, Russia, the U.K., Canada and Brazil.

With speakers presenting the latest findings in agency/client relationships, social media, and the world of blogging, dinners at some of the best restaurants in Portland (including its amazing Farmer’s Market), and ideas and brainstorms from some of the brightest minds in public relations, it was a stellar get-together in every way.

So, what are the answers to the three questions posed in the beginning of this blog?

Traditionally, companies have turned to PR agencies for a set of services that come under the heading of “PR.” Now, for the first time, research from USC’s Annenberg School of Communications found that the number one reason companies engage agencies is for creative ideas – in other words, for brains, not necessarily brawn. I believe this is a trend that we are seeing in all service industries – companies expect the experts they engage to not only provide excellent services, but to bring the value-add of strategic and creative thinking.

prbi june 2014 group photoThe same survey revealed that companies spend on average .04 to .06 percent of their revenues on public relations. Do some quick calculations to see if you are over or under that amount!

Finally, Haiku Deck is an easy to use, simple and concise format for presentations. One of our member agencies used it and everyone was impressed.

For more information on PRBI, visit the PRBI website.

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Like what you’ve read? Follow Scott Public Relations on Facebook , Twitter, Pinterest, LinkedIn and Google+. For convenient blog updates, sign up for the Einsight RSS feed!

(Note: Many internet browser platforms are discontinuing their internal RSS reader. If you are viewing this in Google Chrome the RSS feed will not work properly since they discontinued Google Reader. If you have an independent reader set up already you should be fine. If you do not, may we suggest you look to Digg Reader, AOL Reader, or our personal favorite – Feedly to handle your RSS feeds. Happy reading.)

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,