Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
Hitting the Mark with Presentations in the Digital Age: Part One
Many of us have seen this scenario at many an industry conference: Two thought leaders with starkly different approaches toward B2B communications present at a conference, perhaps one after another. One makes a basic presentation [...]
Tips for International Business: Mobile Marketing in America
This is the final installment in a series of blog posts on marketing in the US, written for international firms considering expanding into the American market. You can read the previous articles here and here. [...]
The Social Media Trends of 2017
Social media has been a transformative force in the world of marketing and public relations. But even as it changes how people and companies interact and communicate with each other, social media itself is not [...]
In Our Medical System, Many Americans Are “Mistreated”
Think Americans get the best healthcare in the world? Think again. And read “Mistreated: Why We Think We’re Getting Good Health Care and Why We’re Usually Wrong,” by Dr. Robert Pearl. Our Scott Public Relations [...]
Tips for International Business: Mass Marketing in the American Landscape
This is the fourth installment in a series of blog posts on marketing in the US, written for international firms considering expanding into American markets. You can read the previous article here. The United States [...]
What Would George Think About Healthcare Reform?
As we take a breath in between battles over health care reform, did you ever wonder what our country’s patriarch, George Washington, would think about this situation? Back in his day, there were no hospitals, [...]