Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

January 24th 2017 Healthcare News Roundup

healthcare news concept

Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! GOP Senators Introduce Obamacare Replacement Plan (U.S. News & World Report) Tackling Patients’ Social Problems... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

Twitter Moments: How Healthcare Organizations can Improve Marketing ROI in 2017

twitter on cell phone

Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as well as individuals can share and create their own stories, using tweets and multimedia that have been uploaded onto the channel. By prioritizing short, succinct, digestible pieces of content, Twitter is attempting to compete with other digital storytelling... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

How ACA Repeal and Replace Can’t Stop Healthcare Reform Progress

In December 2016, the House of Representatives, and then in due course the Senate, overwhelmingly passed each of their versions of the 21st Century Cures Act, an expansive medical funding bill that bolsters biomedical research and streamlines the Food and Drug Administration’s approvals process for new medicines and medical devices. The far-reaching medical innovations bill passed the House on a vote of 392-26 and in... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

What is Content Marketing and Why Should I Care?

content marketing

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” What’s the Difference between Content Marketing and Brand Journalism? To be sure, content marketing and brand journalism both deliver relevant, engaging information, but the difference between them... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

What is This Thing Called Brand Journalism?

storytelling brand journalism

Simply put, brand journalism tells your story. Brand journalism tells your company’s story in the form of journalism, or media content. Using journalistic skills, brand journalism leverages the power of storytelling used in media outlets, blogs, social media, video, and paid media to tell the story of your brand, company, or product. Your story is told in your voice and you control it. Brand journalism... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

Business Wire Survey Results: Examining the 2016 Media Landscape

business wire media survey results 2016

Business Wire’s 2016 media survey, based on more than 600 members of the media from more than 40 countries, outlines the current state of the media landscape as well as best practices for working with journalists in the evolving digital media marketplace.  Similar to our previous two-part blog series on Business Wire’s 2014 media survey results (blog 1 and blog 2), these results provide media... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

PR and Branding Insights from Airport Reading

brand

If you fly a lot, like I do, you might be guilty of occasionally buying a “regular” book in an airport bookstore – just in case the Kindle fails you on a long flight. That’s how I picked up “Love Is the Killer App,” by Tim Sanders.  It’s subtitled “How to Win Business and Influence Friends,” and outlines a process that can indeed be highly... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

PR Insights: The Power of Virtual Video Today

the power of video

Today, the use of video is one of the most powerful elements for a successful business marketing strategy. There are several compelling ways to use video, according to Patricia Lambert, owner of Red Shoe Savvy, who provides coaching on how individuals can properly video record themselves. She places specific emphasis on helping women to make the most of their video presentations. During a PR Boutique... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology