Einsight Blog
The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog
The Value of Video for Healthcare Brands
Video has clearly captivated online audiences to become king of digital content. The appetite for video is voracious. On Facebook alone, daily video views doubled from 4 billion to 8 billion daily views per day [...]
Joseph McCullough, RIMS 2017: Ridesharing Technology’s Impact on Workers’ Compensation
The arrival of ridesharing technologies is revolutionizing Americans’ relationship to automobile transportation. Seamless access through smartphone apps is leading more people to view transportation as a service to be provided. As these apps and services [...]
Kevin Glennon, RIMS 2017: Controversy Continues: Medical Marijuana in Workers’ Compensation
The past few years have seen sweeping changes in the state of affairs for medical marijuana across the United States. More than twenty states have now legalized marijuana for medical purposes, and new research has [...]
Eric Patten, RIMS 2017: Strategies for Managing Comorbid Conditions in Workers’ Compensation
The workers’ compensation industry is facing a new challenge in the rise of claims associated with comorbidities, chronic or reoccurring maladies such as diabetes or obesity and the results produced when they are present simultaneously. [...]
7 B2B Marketing Strategies for 2017
Keeping up with new developments in technology and the latest ideas and trends in marketing strategy is a key aspect of reaching real success in marketing campaigns and efforts. Many of the recent trends for [...]
Accountable Care and Healthcare Innovation
One way to deal with the increasing costs in American healthcare could be a switch from a fee-for-service system to a principle called “accountable care.” This is a method in which American healthcare providers are [...]