Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

3 Ways PR and Marketing Can Help Companies Expand Globally

Expansion

Earlier this year, the market research and consultancy research2guidance, which specializes in mobile business, put out a report on the state of mHealth in Europe (requires sign up). Their findings concluded that Denmark, Finland, Netherlands, Sweden and the United Kingdom have the best conditions for mHealth companies to be successful in the EU. They took into consideration business factors, such as eHealth adoption, level digitization,... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Has the Media Found Its New Business Model?

Bloomberg

Bloomberg, the international news agency, recently fired dozens of journalists. The layoff of reporters/journalists is nothing new, but the direction the company is pointing is probably one that’s about to become the new “norm” for most publications, as explains Julia Greenberg in a recent Wired article, “Bloomberg’s Future is the Future of News for Everyone.” “This is not about downsizing; it is about refocusing our... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Better Together: A Groundbreaking Initiative to Transform Healthcare

CAPP Convening_Better Together logo

With millions of Americans now receiving health insurance coverage through healthcare reform legislation, what’s next? Healthcare delivery reform, that’s what. Our client, the Council of Accountable Physician Practices, is an influential leader in the next wave of transformation of our healthcare system. CAPP, an affiliate of the American Medical Group Foundation, is a distinguished group of integrated medical groups and health systems such as the... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Amplifying B2B Events Through Digital Marketing

Event Tradeshow

Even though content marketing has become a major part of companies’ communications strategies, event presence still plays a big role in building awareness and attracting leads, especially in a B2B environment. Staking a claim at trade shows and events is not a cheap or trivial task, however. But if done right, it can produce positive returns for companies. “Your event plans need to be about... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Tips and Insights from Hubspot’s Inbound 2015

hubspot_inbound

If you are trying to keep up with content marketing’s exponential growth, you have probably heard of HubSpot. For those who have not seen their product in action, HubSpot is a marketing and sales software provider that aims to make public relations and marketing more efficient and successful. The company is known for posting tips and tricks on its blogs. In addition to sharing that... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Healthcare Marketing Insights: Managing Online Reviews

onlinereviews

With no shortage of online healthcare review sites, managing your company’s online reputation can be challenging. Online reviews can have a significant impact on healthcare organizations’ success or failure. According to PR Daily’s “6 tips for monitoring and managing online reviews,” seventy percent of people reading online reviews find them trustworthy. One way to manage your healthcare organization’s online reviews is by implementing a proactive... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

B2B Social Media Advertising Insights

Social Media Cube

It is no secret that the World Wide Web and social media have changed the way businesses work. It is also a fact that the internet has especially affected B2B companies. The increasing presence of organizations on platforms like LinkedIn, Facebook, Twitter, G+ and Pinterest is an avenue of opportunity. However, even though the ultimate goal is to generate sales to businesses, PR and marketing’s... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Telemedicine: Removing Boundaries for Physicians and Patients

telemedicine

Although telemedicine is not a new concept, emerging technologies have helped change the way it is used. Based on the HealthLeaders article written by Scott Mace, “The Reality of Virtual Care,” virtual care is poised to change the healthcare system dramatically. Inefficiencies and the need for balancing workload and workflow, while caring for patients across great distances, has helped propel the advancement in new software... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology