Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Technology is the Heart of Healthcare Growth

Healthcare Devices

There is no shortage of new business opportunities in the American healthcare industry in upcoming years. Just a few of these growth areas include: Integrating the electronic health records systems that 84% of hospitals had in 2015, increased from 16 percent in 2008 according to the Office of the National Coordinator for Health Information Technology. Mobile healthcare apps which let physicians actively track healthcare processes—a... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Join CAPP’s Accountable Care Discussion at Better Together

Better Together Health

The Council of Accountable Physician Practices (CAPP) is partnering with the American Cancer Society to host their third annual event, “Better Together Health: All Systems Go! Closing the Gaps in Cancer Care” at 1pm on Wednesday, May 24th, at the Kaiser Permanente Center in Washington, D.C. The event will be focused on how expanding accountable healthcare systems along with care coverage can help to improve... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Overheard in Philly: Insights from the RIMS Conference

RIMS Revolution 2017

The world of risk management meets every year for the annual meeting of the Risk and Insurance Management Society. With a long history of clients in this space, Scott PR was there connecting with thought leaders and coordinating speaking events and media interviews for our clients. We asked the question, “What are the big Issues in workers’ compensation?” a major risk that all companies face,... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

The Value of Video for Healthcare Brands

Video branding

Video has clearly captivated online audiences to become king of digital content.  The appetite for video is voracious. On Facebook alone, daily video views doubled from 4 billion to 8 billion daily views per day from April to November 2015. Cisco predicts 80% of all Internet traffic will be streaming video content by 2019. YouTube is the second largest search engine on the Web and... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Joseph McCullough, RIMS 2017: Ridesharing Technology’s Impact on Workers’ Compensation

RIMS Revolution 2017

The arrival of ridesharing technologies is revolutionizing Americans’ relationship to automobile transportation. Seamless access through smartphone apps is leading more people to view transportation as a service to be provided. As these apps and services proliferate, other industries are turning their attention to the effect this change will have on the way their own systems and operations work. Joseph McCullough, SVP of Transport and Language with... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Kevin Glennon, RIMS 2017: Controversy Continues: Medical Marijuana in Workers’ Compensation

Medical marijuana

The past few years have seen sweeping changes in the state of affairs for medical marijuana across the United States. More than twenty states have now legalized marijuana for medical purposes, and new research has begun to find evidence that it may be a solution for America’s growing opioid crisis. Despite these developments, however, obstacles from complicated and conflicting legal standards are still interfering with... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Eric Patten, RIMS 2017: Strategies for Managing Comorbid Conditions in Workers’ Compensation

RIMS Revolution 2017

The workers’ compensation industry is facing a new challenge in the rise of claims associated with comorbidities, chronic or reoccurring maladies such as diabetes or obesity and the results produced when they are present simultaneously. As an increasing number of Americans are faced with health issues such as obesity, drug addiction, hypertension, and diabetes, it becomes essential for claims professionals to learn best practices for... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

7 B2B Marketing Strategies for 2017

Marketing goes digital

Keeping up with new developments in technology and the latest ideas and trends in marketing strategy is a key aspect of reaching real success in marketing campaigns and efforts. Many of the recent trends for this year share the common theme of customer-centric focus.  The buyers’ increasing emphasis on intelligence and genuine connection in their chosen brands demands a combination of strategies and tools for... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology