Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Is There a Surgeon in the Hospital?

surgeons in hospital healthcare setting

Surgical Hospitalists Answer the Growing Need for Comprehensive Care One of the constant problems affecting hospitals in the United States is a shortage of general surgeons. In recent years, hospitals have found it more and more difficult to have surgeons at the ready if an individual needs an emergency procedure. That’s because of two factors: There’s a growing shortage of surgeons in America. According to... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

How Do I Become a Thought Leader Today?

thought leadership

Reaching people with your marketing message used to be simple. Brands could push information out to their audiences while they watched TV, listened to the radio, and read newspapers or magazines. Today, we consume our information in snippets from dozens of different sources throughout the day. We’re tweeting in between watching videos and sharing life’s moments on Instagram. Industry experts who share their expertise, whether... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

The New Norm: Post-Truth

fake news

The unexpected result of the presidential election has many people pointing fingers in attempts to explain what happened. One of the biggest targets for blame has become social media, in particular platforms like Facebook and Twitter, for the role that critics say they played in the proliferation of fake news articles. But to focus on this one aspect of the circumstances surrounding this election is... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

January 24th 2017 Healthcare News Roundup

healthcare news concept

Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! GOP Senators Introduce Obamacare Replacement Plan (U.S. News & World Report) Tackling Patients’ Social Problems... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

Twitter Moments: How Healthcare Organizations can Improve Marketing ROI in 2017

twitter on cell phone

Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as well as individuals can share and create their own stories, using tweets and multimedia that have been uploaded onto the channel. By prioritizing short, succinct, digestible pieces of content, Twitter is attempting to compete with other digital storytelling... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

How ACA Repeal and Replace Can’t Stop Healthcare Reform Progress

In December 2016, the House of Representatives, and then in due course the Senate, overwhelmingly passed each of their versions of the 21st Century Cures Act, an expansive medical funding bill that bolsters biomedical research and streamlines the Food and Drug Administration’s approvals process for new medicines and medical devices. The far-reaching medical innovations bill passed the House on a vote of 392-26 and in... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

What is Content Marketing and Why Should I Care?

content marketing

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” What’s the Difference between Content Marketing and Brand Journalism? To be sure, content marketing and brand journalism both deliver relevant, engaging information, but the difference between them... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

What is This Thing Called Brand Journalism?

storytelling brand journalism

Simply put, brand journalism tells your story. Brand journalism tells your company’s story in the form of journalism, or media content. Using journalistic skills, brand journalism leverages the power of storytelling used in media outlets, blogs, social media, video, and paid media to tell the story of your brand, company, or product. Your story is told in your voice and you control it. Brand journalism... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized