Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

The Value of Video for Healthcare Brands

Video branding

Video has clearly captivated online audiences to become king of digital content.  The appetite for video is voracious. On Facebook alone, daily video views doubled from 4 billion to 8 billion daily views per day from April to November 2015. Cisco predicts 80% of all Internet traffic will be streaming video content by 2019. YouTube is the second largest search engine on the Web and... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Joseph McCullough, RIMS 2017: Ridesharing Technology’s Impact on Workers’ Compensation

RIMS Revolution 2017

The arrival of ridesharing technologies is revolutionizing Americans’ relationship to automobile transportation. Seamless access through smartphone apps is leading more people to view transportation as a service to be provided. As these apps and services proliferate, other industries are turning their attention to the effect this change will have on the way their own systems and operations work. Joseph McCullough, SVP of Transport and Language with... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Kevin Glennon, RIMS 2017: Controversy Continues: Medical Marijuana in Workers’ Compensation

Medical marijuana

The past few years have seen sweeping changes in the state of affairs for medical marijuana across the United States. More than twenty states have now legalized marijuana for medical purposes, and new research has begun to find evidence that it may be a solution for America’s growing opioid crisis. Despite these developments, however, obstacles from complicated and conflicting legal standards are still interfering with... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Eric Patten, RIMS 2017: Strategies for Managing Comorbid Conditions in Workers’ Compensation

RIMS Revolution 2017

The workers’ compensation industry is facing a new challenge in the rise of claims associated with comorbidities, chronic or reoccurring maladies such as diabetes or obesity and the results produced when they are present simultaneously. As an increasing number of Americans are faced with health issues such as obesity, drug addiction, hypertension, and diabetes, it becomes essential for claims professionals to learn best practices for... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

7 B2B Marketing Strategies for 2017

Marketing goes digital

Keeping up with new developments in technology and the latest ideas and trends in marketing strategy is a key aspect of reaching real success in marketing campaigns and efforts. Many of the recent trends for this year share the common theme of customer-centric focus.  The buyers’ increasing emphasis on intelligence and genuine connection in their chosen brands demands a combination of strategies and tools for... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

Accountable Care and Healthcare Innovation

Doctor with iPad

One way to deal with the increasing costs in American healthcare could be a switch from a fee-for-service system to a principle called “accountable care.” This is a method in which American healthcare providers are held responsible for the health outcomes of their patients. It is also a method that reveals areas for improvement and new opportunities for business through how well providers of healthcare... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology

There’s a Certified PA for That: The Transforming Roles of Physician Assistants

medical abstract with stethoscope

The role that physician assistants (PAs) play in the American healthcare system is changing and expanding along with their numbers. There are now slightly more than one hundred PAs for every one thousand doctors in the United States, and they are expanding their presence into more non-primary care specialties. The National Commission on Certification of Physician Assistants (NCCPA) has released the first practice specialty report... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized

What’s the Value of Social Media for Healthcare Brands?

social media concept

The healthcare industry is in the midst of massive change. With the introduction of the Affordable Care Act (ACA), declining reimbursements, rising consumerism, and hospital consolidation, it is imperative for healthcare organizations to develop innovative strategies to increase their bottom line. In this increasingly competitive marketplace, branding is ever more critical to the success of your healthcare organization. Enter social media. We currently live in... Keep Reading »

Categories: Healthcare, Insights, Insurance, Public Relations and Marketing, Social Media, Technology, Uncategorized