There’s a lot of buzz around the phrase ‘content creation’ these days, but what does it mean to actually create high quality content that makes you stand out from your competitors? Do you have the perfect idea for content but find it difficult to make it sound impactful? A recent PR Daily article 5 Ways to Raise Your Client’s Content Above the Noise pointed out five essential tips to keep in mind when creating content that stands out, and we’ve listed them below.

Content Creation Tips:

Make it useful

    1. : Create content that can serve a function for the reader.  Written pieces such as how-to articles, numbered steps and tip-related content can be both attention grabbing and informational.

Make it a conversation: A solid way to increase the value in your content is to allow others who are successful in the area to give their insight on the subject at hand. When you invite individuals with different perspectives to state their viewpoints, you will quickly spark lively discussion by your online community.

Make it approachable: You may be addressing an important subject but if your content does not have a likeable quality, you will not gain a big audience. Make sure your content is easy-to-read and logically formulated for your audience at hand. This also applies to how your content is visually organized.  Visuals such as font size and style are crucial to the success of your piece. Taking the extra step to include real life examples to invoke an impactful response from the audience is also a nice touch. This can include stimulating photos, videos and graphics.

Make it open-minded:  When you develop your content, you do not have to include compatible viewpoints to uphold clout on the given subject. By simply showcasing differing opinions, you will round out your content’s argument. Audiences enjoy a well-structured debate that will invite plenty of intellectual discussion.

Make it relatable:   Personalize, personalize, and personalize! Create a personal touch to your work. Make sure to include plenty of anecdotes and stories that can paint a picture of ideas that can easily resonate with your audience.

What do you keep in mind when creating content for your company? Are there any other tips on creating unique, high quality content that you’d want to share with others?

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

If you enjoyed this blog on content creation, read a couple of our previous blogs on content marketing:

10 Tips for Managing B2B Content Marketing

Why Content Marketing Services Are So Very Hot

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