Monthly Archives: March 2017

//March

7 B2B Marketing Strategies for 2017

Keeping up with new developments in technology and the latest ideas and trends in marketing strategy is a key aspect of reaching real success in marketing campaigns and efforts. Many of the recent trends for this year share the common theme of customer-centric focus.  The buyers’ increasing emphasis on intelligence and genuine connection in their [...]

Accountable Care and Healthcare Innovation

One way to deal with the increasing costs in American healthcare could be a switch from a fee-for-service system to a principle called “accountable care.” This is a method in which American healthcare providers are held responsible for the health outcomes of their patients. It is also a method that reveals areas for improvement and [...]

There’s a Certified PA for That: The Transforming Roles of Physician Assistants

The role that physician assistants (PAs) play in the American healthcare system is changing and expanding along with their numbers. There are now slightly more than one hundred PAs for every one thousand doctors in the United States, and they are expanding their presence into more non-primary care specialties. The National Commission on Certification of [...]

What’s the Value of Social Media for Healthcare Brands?

The healthcare industry is in the midst of massive change. With the introduction of the Affordable Care Act (ACA), declining reimbursements, rising consumerism, and hospital consolidation, it is imperative for healthcare organizations to develop innovative strategies to increase their bottom line. In this increasingly competitive marketplace, branding is ever more critical to the success of [...]

Transformative Healthcare Changes and the ACA

The millions of Americans who gained insurance coverage under the Affordable Care Act (Obamacare) have dominated much of the discussion about American healthcare in recent years. However, many other changes over the last eight years are influencing major players and entrants into the U.S. health sector. And these changes are going to bring new openings [...]