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The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for January, 2017

The New Norm: Post-Truth

The unexpected result of the presidential election has many people pointing fingers in attempts to explain what happened. One of the biggest targets for blame has become social media, in […]

January 24th 2017 Healthcare News Roundup

Every now and then, we like to share trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare […]

Twitter Moments: How Healthcare Organizations can Improve Marketing ROI in 2017

Last year, Twitter opened its storytelling feature called “Twitter Moments” to the public to encourage the sharing of stories and news globally. With this capability, brands as well as individuals […]

How ACA Repeal and Replace Can’t Stop Healthcare Reform Progress

In December 2016, the House of Representatives, and then in due course the Senate, overwhelmingly passed each of their versions of the 21st Century Cures Act, an expansive medical funding […]

What is Content Marketing and Why Should I Care?

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience […]

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