Monthly Archives: September 2016


Better Together Health 2016: Examining the Evolution of U.S. Healthcare

The goal of healthcare reform goes beyond increasing the number of people with health insurance and decreasing how much it costs. Many who debate the subject also target improving quality of care and transforming the process to streamline access and expand healthcare. The Council of Accountable Physician Practices (CAPP), a coalition of multi-specialty medical groups [...]

Influencer Marketing Part 3 – How to Craft Your Content to Ensure Success

In our initial blogs about influencer marketing, we outlined the foundational steps in order to start an influencer marketing campaign, along with several recommendations and insights. Now that you’ve established an integrated communications strategy and agreed upon compelling messaging to take out externally, the next steps involve getting your feet wet with the campaign and [...]

The Opioid Epidemic: Working Towards a Solution

Opioids—or opiates—are a class of painkiller drugs with a long history of medicinal use going back centuries. Despite their continuing importance as prescription medication, the last ten years have seen sharp increases in addiction and deaths caused by their overuse and abuse. Robert Pearl, M.D., Chairman of the Council of Accountable Physician Practices (CAPP), CEO [...]