Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for May, 2016

Adaptation is Key to Success for Modern Healthcare Marketing

As with all industries, markets change – new products are developed and consumer behavior shifts – creating a need to adapt to the transitions in order to effectively engage consumers […]

Online Reputation Management: An Ounce of Prevention is Worth a Pound of Cure

It’s common knowledge that positive word-of-mouth is the easiest and most cost efficient way to grow new business – and that goes for healthcare as well. After all, patients are […]

Healthcare Content Marketing: Not All Content is Created Equal

What’s the best type of content for your healthcare brand? Well, as Einstein says, it’s all relative.  Good content is defined by whether it speaks to your target audience and […]

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