Monthly Archives: May 2016

Adaptation is Key to Success for Modern Healthcare Marketing

As with all industries, markets change – new products are developed and consumer behavior shifts – creating a need to adapt to the transitions in order to effectively engage consumers and cultivate customers. The healthcare industry is no exception to disruption and change. In fact, healthcare has been one of the industries undergoing the most [...]

Online Reputation Management: An Ounce of Prevention is Worth a Pound of Cure

It’s common knowledge that positive word-of-mouth is the easiest and most cost efficient way to grow new business - and that goes for healthcare as well. After all, patients are customers too. Many patients find their doctor through referrals, and online physician review sites now play a key role in these healthcare decisions. In a [...]

Healthcare Content Marketing: Not All Content is Created Equal

What’s the best type of content for your healthcare brand? Well, as Einstein says, it’s all relative.  Good content is defined by whether it speaks to your target audience and gives you the results you want.  You may deem Kim Kardashian’s self-promotional antics cringe-worthy, but by consistently delivering relevant content to a highly-engaged audience, Kim [...]