Monthly Archives: April 2016

//April

Healthcare PR and Marketing: 5 Statistics to Know in 2016

As healthcare PR and marketing professionals, it’s important for us to know which trends are gaining traction so that we can adjust strategies accordingly, not just for our healthcare clients but for our internal marketing strategy as well. Below are five marketing statistics we’ve gathered from Marketing Insider Group that you should be aware of [...]

B2B PR Insights: The 4 Key Benefits to Successful Thought Leadership

Most companies want to be known as thought leaders. Those few that do not probably don’t understand how this positioning would positively impact their reputation, their ability to meet their business goals, the value of their company, and their sales. There are four major benefits to successful thought leadership: A successful “push” strategy. Your brand [...]

How to Grow Your Brand’s Authority Online Using Social Media

A 2015 Nielsen survey revealed that Americans spend 121 billion minutes per month on social networks. Needless to say, to thrive in an ever-evolving competitive world, brands need to embrace a strong social media presence in order to keep up with their competition. An intensive and aggressive social media campaign can significantly increase the impact [...]

Healthcare Weekly News Roundup: Week of April 4th, 2016

Occasionally we like to craft a blog that shares trending healthcare news from around the Internet so far for the week. We looked all over the Internet for the top healthcare stories and topics and here’s what we found to be the most relevant and interesting, check out these articles below! New website helps patients [...]