Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for February, 2016

How to Reach Journalists Today through Social Media: 5 Tips for Healthcare Organizations

Recently, the Scott Public Relations team watched a Cision webinar highlighting how to effectively use social media to engage audiences and get noticed by journalists.  Ian Greenleigh, host of the […]

Digital Marketing Insights: Engaging Employees and Attracting Talent Through Review Sites

Technology, and especially social media, have reshaped the way people interact and communicate. When searching online, anyone can find the information they’re looking for within a matter of seconds, if […]

Leadership Insights: Study Reveals Leaders Unable to Execute Strategic Change

In most top-performing B2B healthcare, insurance or technology organizations today, it’s critical for leaders to be able to successfully innovate and drive strategic within an organization in order to drive […]

The Top 4 B2B Digital Marketing Trends for 2016

As B2B marketers welcome the New Year, it’s important to keep up with the evolving changes in the online marketing space. Predictions and trends play a large role in determining […]

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