Monthly Archives: February 2016


How to Reach Journalists Today through Social Media: 5 Tips for Healthcare Organizations

Recently, the Scott Public Relations team watched a Cision webinar highlighting how to effectively use social media to engage audiences and get noticed by journalists.  Ian Greenleigh, host of the webinar, noted that his emphasis on reaching journalists through social media is not to sidestep traditional outreach methods, but to use as an “alternative avenue [...]

Digital Marketing Insights: Engaging Employees and Attracting Talent Through Review Sites

Technology, and especially social media, have reshaped the way people interact and communicate. When searching online, anyone can find the information they’re looking for within a matter of seconds, if that, and studies have shown that consumers and employees perform their due diligence before making a purchasing decision. Being aware of what people are saying [...]

Leadership Insights: Study Reveals Leaders Unable to Execute Strategic Change

In most top-performing B2B healthcare, insurance or technology organizations today, it’s critical for leaders to be able to successfully innovate and drive strategic within an organization in order to drive performance and meet business goals. Unfortunately, after reading the results of a 2015 study by Korn Ferry, it appears that few executives believe they actually [...]

The Top 4 B2B Digital Marketing Trends for 2016

As B2B marketers welcome the New Year, it’s important to keep up with the evolving changes in the online marketing space. Predictions and trends play a large role in determining how an organization plans budgets for the year.  As social medial continues to permeate all aspects of our lives, it is important for B2B marketing [...]