Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for January, 2016

How to Boost Your B2B PR Campaign: Top 5 Strategies

As healthcare PR and marketing professionals often working with B2B organizations, we appreciate insights into how to raise the visibility of B2B PR campaigns. Marx Communications, a fellow PRBI member, […]

Visual Content Key to Successful Branding in 2016

Visual content will be key to successfully branding healthcare, insurance and technology organizations this year. This means marketers will need to use more visuals, infographics and videos in a brand’s […]

Marketing and Sales Alignment Tips for Healthcare Organizations Today

As companies seek better internal alignment, marketing and sales departments are usually seen as good places to start. The synergies, however, are not always clear and the complexities of this […]

Healthcare PR Insights: How to Create Great Content in 2016

“With the explosion of content, time-starved consumers are increasingly selective of what they’re viewing and reading,” Adobe concluded from its recent survey on content consumption, “The State of Content: Expectations […]

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