Monthly Archives: December 2015


Four Modern PR Tactics for Healthcare Organizations

Since the invention of the printing press, the speed with which technology has stimulated innovation and disruption has only increased. Today, if healthcare public relations professionals want to create successful campaigns, more than ever they have to be up-to-date with best practices and tailor strategies and tactics to companies’ needs. To help on that front, [...]

Healthcare PR Insights: How to Get Stellar Media Coverage

As ratings and circulation diminish, traditional media rethinks its business model and newsrooms all over the world suffer. Smaller budgets lead to layoffs and have affected the quality of coverage in many outlets. As fewer journalists are tasked with more pieces, there has been less space for companies to tell their stories. The focus is [...]

Healthcare Insights: Virtual Consults to Double by 2020

Two recent studies seem to point the way to the future of healthcare: better integration with technology. One of the publications shows that the number of virtual consultations between primary health care providers and their patients will almost double in the next five years in the U.S. The other highlights how future physicians believe interoperability [...]

8 Tips for Surviving a Social Media Crisis

Estimates project 2.44 billion social media users worldwide by 2018. That is almost three times the number of online followers, fans and friends that were connected in 2010. Considering the U.S. alone, the Pew Research Center believes 74 percent of online adults use social media networking sites. That number also up from roughly 60 percent [...]

Google+ Hangouts: Insights for Healthcare Organizations

Office life can get hectic. Intense schedules and back-to-back meetings have turned into the norm. Getting everyone in the same place can be difficult, especially as home-offices become more common. Conference calls are usually a solution, but there is the downside of not being able to see the people with who you are interacting. That [...]