Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog


The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for October, 2015

Has the Media Found Its New Business Model?

Bloomberg, the international news agency, recently fired dozens of journalists. The layoff of reporters/journalists is nothing new, but the direction the company is pointing is probably one that’s about to […]

Better Together: A Groundbreaking Initiative to Transform Healthcare

With millions of Americans now receiving health insurance coverage through healthcare reform legislation, what’s next? Healthcare delivery reform, that’s what. Our client, the Council of Accountable Physician Practices, is an […]

Amplifying B2B Events Through Digital Marketing

Even though content marketing has become a major part of companies’ communications strategies, event presence still plays a big role in building awareness and attracting leads, especially in a B2B […]

Tips and Insights from Hubspot’s Inbound 2015

If you are trying to keep up with content marketing’s exponential growth, you have probably heard of HubSpot. For those who have not seen their product in action, HubSpot is […]

Healthcare Marketing Insights: Managing Online Reviews

With no shortage of online healthcare review sites, managing your company’s online reputation can be challenging. Online reviews can have a significant impact on healthcare organizations’ success or failure. According […]

B2B Social Media Advertising Insights

It is no secret that the World Wide Web and social media have changed the way businesses work. It is also a fact that the internet has especially affected B2B […]

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