Monthly Archives: October 2015


Has the Media Found Its New Business Model?

Bloomberg, the international news agency, recently fired dozens of journalists. The layoff of reporters/journalists is nothing new, but the direction the company is pointing is probably one that’s about to become the new “norm” for most publications, as explains Julia Greenberg in a recent Wired article, “Bloomberg’s Future is the Future of News for Everyone.” [...]

Better Together: A Groundbreaking Initiative to Transform Healthcare

With millions of Americans now receiving health insurance coverage through healthcare reform legislation, what’s next? Healthcare delivery reform, that’s what. Our client, the Council of Accountable Physician Practices, is an influential leader in the next wave of transformation of our healthcare system. CAPP, an affiliate of the American Medical Group Foundation, is a distinguished group [...]

Amplifying B2B Events Through Digital Marketing

Even though content marketing has become a major part of companies’ communications strategies, event presence still plays a big role in building awareness and attracting leads, especially in a B2B environment. Staking a claim at trade shows and events is not a cheap or trivial task, however. But if done right, it can produce positive [...]

Tips and Insights from Hubspot’s Inbound 2015

If you are trying to keep up with content marketing’s exponential growth, you have probably heard of HubSpot. For those who have not seen their product in action, HubSpot is a marketing and sales software provider that aims to make public relations and marketing more efficient and successful. The company is known for posting tips [...]

Healthcare Marketing Insights: Managing Online Reviews

With no shortage of online healthcare review sites, managing your company’s online reputation can be challenging. Online reviews can have a significant impact on healthcare organizations’ success or failure. According to PR Daily’s “6 tips for monitoring and managing online reviews,” seventy percent of people reading online reviews find them trustworthy. One way to manage [...]

B2B Social Media Advertising Insights

It is no secret that the World Wide Web and social media have changed the way businesses work. It is also a fact that the internet has especially affected B2B companies. The increasing presence of organizations on platforms like LinkedIn, Facebook, Twitter, G+ and Pinterest is an avenue of opportunity. However, even though the ultimate [...]