Monthly Archives: March 2015


Healthcare PR and Marketing Insights: Four Key Storytelling Principles

The importance of using visuals when producing promotional content cannot be overstated. Studies have shown that articles with images garner ninety-four percent more views than those without and that forty percent of viewers respond better to visual information than to text. Individuals are able to absorb much more information through visual content, as eighty-three percent [...]

Innovations in Healthcare Technology and Patient Communications

Innovations in healthcare technology are now changing the way healthcare practitioners operate. These new practices can often improve efficiency, but come along with their own set of unique challenges. The recent article, “Technology Opens New Avenues for Patient Communications” on the Medical Economics website discusses many of these innovations and examines the pros and cons [...]

Healthcare Public Relations Insights: 3 Tips to Improve Your Mobile Marketing Strategy in 2015

The article “B2Bs Must Shift to Support the Mobile Marketing Conundrum,” on Forbes highlights the fact that many B2B organizations are still lagging when it comes to implementing a dynamic mobile marketing strategy. If an organization’s website isn’t mobile optimized, chances are, it’s not easy to navigate and this will end up driving your audience [...]

The Benefits of Healthcare Social Networks for Physicians

Increasing numbers of physicians and other healthcare professionals are turning to social media to network with other professionals, exchange research, and look for employment opportunities. While these sites can be very helpful to physicians and patients alike, websites specifically targeted toward healthcare communication can be even more beneficial. An article in InformationWeek, “Healthcare Social Networks: [...]

Patient Activation Measure: A Healthcare Tool to Improve Patient Health

Many patients with chronic illnesses continue to suffer because they are unwilling or unable to be actively involved in the healthcare process and take charge of their own healthcare. This is why Judith Hubbard and her team at the University of Oregon created the Patient Activation Measurement, better known as PAM. A Modern Healthcare article [...]

Insurance Technology Trends that Deliver Results

Technology in the insurance in industry is constantly changing and evolving. This means that insurance companies must develop and launch products that meet specific needs in the marketplace. Below are five technologies that will continue to impact the insurance industry, based on a 2014 Property Casualty 360 article. Aerial and digital imaging. EagleView Technologies has [...]

Healthcare Privacy: Increased HIPAA Risks and Security Lags

The government emphasis on patient privacy has resulted in increased penalties for HIPAA violations. Studies suggest, however, that medical practices often fail to comply with HIPAA guidelines for securing health information. The article “Most Practices Face Increased HIPAA Risks Due to Security Lags,” in Physicians Practice summarized some of the most troubling findings regarding HIPAA [...]