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The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

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The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for February, 2015

Physician Compensation: Increasingly Linked to Value-Based Healthcare Delivery

The move towards a delivery system for healthcare based on value has brought recent changes to the factors involved with physician compensation. In a HealthLeaders article titled “Physician Pay Increasingly […]

What PR is NOT & How to Tell Your Story

A common perception of public relations holds it akin to a pizza, an item on demand that comes with anything you might want to come with it. In reality, PR […]

B2B Social Media: 10 Tips to Maximize Your Social Efforts

An increasing number of B2B healthcare, insurance and technology organizations are using social media as a way to market themselves to clients and promote their brand in the digital realm. […]

What Americans are Viewing: Video Consumption Habits

Television has been a staple in American households for decades but viewing habits are now changing dramatically. Did you know that more than half of all U.S. consumers use their […]

Healthcare Marketing Update: How Infographics and Images Are Revolutionizing Healthcare

Data suggests that individuals don’t read content online so much as visualize it, and health visualizations can greatly improve health literacy and patient activation. Furthermore, infographics can do all this […]

Money Can’t Buy Everything: B2B Companies Increase Spending to Improve Customer Experiences, but ROI Still Lacking

A large number of B2B companies have recently begun to spend large sums on plans to improve customer experiences, but they may not be getting their money’s worth out of […]

Healthcare Reform Update: Health Insurers Trying New Payment Models

There is an increasing shift by health insurers away from regular payment methods to healthcare providers and into new ideas for doctor and hospital reimbursement. A recent Blue Cross survey […]

Three Technology Trends Changing the Insurance Industry

The insurance industry is one of many fields being impacted by the digital revolution. Insurance firms have vast resources and other assets that can effectively help insurers connect with customers […]

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