Monthly Archives: December 2014


The Impact of PR on Profitability

Clients frequently ask me, what is the return on investment for public relations? The strict definition of return on investment (ROI) is the amount of income earned through public relations initiatives after subtracting program expenditures. However, the qualitative results of PR cannot be captured by simple quantitative measurements, such as advertising equivalency values or number [...]

Business Wire Media Survey Results Part One: Reporter Preferences Today

The 2014 Business Wire Media Survey provides insights into how reporters research topics. The survey’s results indicate they prefer content like press releases and press kits, and are not fans of being pitched via social media. How to Reach Reporters Today In the survey, a number of North American journalists, editors, reporters and columnists served [...]

The Digital Revolution: Tips for Insurance Companies

To achieve success in an increasingly digital world, a business can no longer stay ahead of the game by merely offering mobile services or implementing social media. A business must keep up with new innovations and reinvent itself in order to stand out from the crowd. A recent Property Casualty 360 article, “8 Ways to [...]

Adapting to Changes in Modern Healthcare

The healthcare system in the United States is facing significant changes, from healthcare reform and the Accountable Care Act to advances in electronic connectivity. Healthcare professionals will have to adapt in order to survive the fluctuating landscape. A Becker’s Hospital Review article, “10 Disruptive Forces in Healthcare,” outlines these forces as well as their implications [...]

Survey Reveals Positive Future for Russian PR, According to Buman Media, PRBI Member

Russian PRBI member firm Buman Media, headed by Natalia Bucelnikova, recently conducted a survey on the status of Russian PR, in which 100 participants provided feedback on topics such as in-house PR services, as well as external services. Below are three key findings from this survey: Of those surveyed, 80 percent said their budgets will [...]

U.S. and European Trade Updates from PRBI, December 2014

What’s pending for the US/European trade? Our fellow PRBI members Nina Sauerland and Susanne Hausch-Fischer of Vom Hoff Kommunikation answered this question in their blog entitled, “Calling All Communicators: The Transatlantic Trade and Investment Partnership Needs Us,” featured recently on the PR Boutiques International (PRBI) website. The blog discussed how U.S. and European Commerce/trade could [...]