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The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

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The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for December, 2014

The Impact of PR on Profitability

Clients frequently ask me, what is the return on investment for public relations? The strict definition of return on investment (ROI) is the amount of income earned through public relations […]

Letter to Santa: Healthcare Wishes for 2015

We wrote a letter to Santa last year, and we’re going to keep writing Santa each year from now on so that our healthcare wishes come true. What healthcare wishes […]

Business Wire Media Survey Results Part One: Reporter Preferences Today

The 2014 Business Wire Media Survey provides insights into how reporters research topics. The survey’s results indicate they prefer content like press releases and press kits, and are not fans […]

The Digital Revolution: Tips for Insurance Companies

To achieve success in an increasingly digital world, a business can no longer stay ahead of the game by merely offering mobile services or implementing social media. A business must […]

Adapting to Changes in Modern Healthcare

The healthcare system in the United States is facing significant changes, from healthcare reform and the Accountable Care Act to advances in electronic connectivity. Healthcare professionals will have to adapt […]

Survey Reveals Positive Future for Russian PR, According to Buman Media, PRBI Member

Russian PRBI member firm Buman Media, headed by Natalia Bucelnikova, recently conducted a survey on the status of Russian PR, in which 100 participants provided feedback on topics such as […]

U.S. and European Trade Updates from PRBI, December 2014

What’s pending for the US/European trade? Our fellow PRBI members Nina Sauerland and Susanne Hausch-Fischer of Vom Hoff Kommunikation answered this question in their blog entitled, “Calling All Communicators: The […]

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