Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog


The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for July, 2014

Takeaways from Obamacare’s 2014 Sign-Ups: Why you Might be Both Hopeful and Concerned

Earlier this year, President Obama expressed his excitement over the fact that seven million people had signed up for insurance under the Affordable Care Act (ACA), a program aimed at […]

SPR Salutes “National Detox Day” and Its Visionary Leadership

Throughout my decades in healthcare marketing and PR, Deanna Minich, PhD, is one of the visionaries who has most impressed and influenced me. A scientist, writer and nutritionist, Dr. Minich […]

Digital Strategy Update: Social Sharing Triumphs As “Push” Media Becomes More Effective at Reaching Target Audiences

In the news world today, a noticeable shift is occurring, from “pull” media tactics, to an emphasis on “push” media tactics and strategies. In other words, instead of having more […]

How to Respond to Negative Press: Lessons Learned from Walmart

When companies are faced with negative press it can be difficult to decide whether or not to respond, and how to go about doing so effectively. When Walmart was recently […]

Generating Sales Leads Using Social Media

Social media’s constant presence has made it one of the most effective ways to generate leads for any business. Not only can companies use different social media outlets to build […]

Medical Practice Marketing Tips: How Physicians Can Blog Effectively

It can sometimes be difficult for physicians to translate their professional knowledge into an entertaining and compelling blog entry. Larry Blumenthal provides tips for generating interesting blog posts in his […]

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