Monthly Archives: July 2014


Takeaways from Obamacare’s 2014 Sign-Ups: Why you Might be Both Hopeful and Concerned

Earlier this year, President Obama expressed his excitement over the fact that seven million people had signed up for insurance under the Affordable Care Act (ACA), a program aimed at reforming health insurance. Obama signed the law into effect in March 2010, but the controversy surrounding the healthcare reform law has never died down.  In [...]

SPR Salutes “National Detox Day” and Its Visionary Leadership

Throughout my decades in healthcare marketing and PR, Deanna Minich, PhD, is one of the visionaries who has most impressed and influenced me. A scientist, writer and nutritionist, Dr. Minich is pioneering our understanding of how food and nutrition affect our health and even our genes. Deanna is the founder of Food & Spirit and [...]

How to Respond to Negative Press: Lessons Learned from Walmart

When companies are faced with negative press it can be difficult to decide whether or not to respond, and how to go about doing so effectively. When Walmart was recently under fire by the New York Times, they found a creative way to respond that turned the situation in their favor. Walmart’s Vice President of [...]

Generating Sales Leads Using Social Media

Social media’s constant presence has made it one of the most effective ways to generate leads for any business. Not only can companies use different social media outlets to build an online community, provide customer service, and promote brand recognition, but it is also one of the easiest and most economical ways to do so. [...]

Medical Practice Marketing Tips: How Physicians Can Blog Effectively

It can sometimes be difficult for physicians to translate their professional knowledge into an entertaining and compelling blog entry. Larry Blumenthal provides tips for generating interesting blog posts in his article, “8 Ways to Generate Great Blog Posts from Doctors.” He shares his personal experience on how to inspire interesting stories from physicians, while at [...]