Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog


The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for February, 2014

Social Media: Applications and Implications for Your Reputation

Many businesses forget that while social media is a great new opportunity to market and expand, there are many dangers that come along with the opportunity. David Lewison says in […]

Telemedicine in Primary Care: A Case Study

If you’ve ever found it difficult to squeeze in time for a trip to the doctor’s office, then you will definitely be interested in the rise of telemedicine.  According to […]

Why Content Marketing Services Are So Very Hot

Blog courtesy of Bridge Global Strategies Everywhere you look these days, you see articles and discussions about content marketing.  I read at least three communications industry articles about 2014 trends […]

Tips for Increasing Email Click-Throughs

Did you know that average click-through rate for B2B marketing emails in Q2 2013 was 1.7 percent (Epsilon)? Email marketing is the ideal tool to boost traffic to your site […]

Keep an Eye on These Five B2B Social Media Marketing Trends in 2014

B2B marketers today use an increasing number of social media platforms to effectively connect and engage with both customers and employees. Everything has to be available on mobile, and big […]

Tips for Your Digital Marketing Strategy – Is Your Approach to Digital Marketing Stuck in The Past?

It can often be challenging for a business grounded in its practice for many years to adjust to the ever increasing move towards digitalization in business.  Jeff Bullas, in his […]

Customization Is Key for Mobile Marketing Success

Mobile marketing is the new “big thing” to spur business success. Kane Russell, in his article “How to Enhance Mobile Marketing with Personalization,” states the way to capture mobile marketing’s […]

Agents: Change, or Be Changed, Says McKinsey

A report by McKinsey & Co. on the future of property and casualty insurance managers, discussed in “McKinsey to Agents: Adapt or Find Another Line of Work” by Elizabeth D. […]

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