Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog


The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for January, 2014

Medical Trends to Watch Include Driving Behavior

As the mother of two teenagers, I am very impressed with the television and public awareness campaign to take the “no texting while driving” pledge. Based on the article “Medical […]

10 Tips for Managing B2B Content Marketing

If you are currently working in the healthcare, technology, or insurance industries, we know how hectic your schedule can be – you have an increasing number of tasks with a […]

Tips on Maximizing Innovation for Healthcare and Technology Startups Today

Startups in the healthcare and tech spaces are moving ahead by leaps and bounds with the creation of new apps and games aimed at improving the quality of patient care. […]

Tips for Getting your Feet Wet with Mobile Marketing in 2014

Did you know that nearly half of all emails are opened on a mobile device? That’s not surprising given the fact that we live in an on-the-go culture where information […]

Healthcare Startups and Entrepreneurs Rush to Cash in on Obamacare: The Digitalization of Our Healthcare Delivery System

A recent Time article, written by Christopher Matthews entitled “The Obamacare Start-Up Boom” astutely pointed out that Obamacare is being very favorably received by healthcare and technology entrepreneurs and investors. […]

Why Healthcare Organizations Need to Join LinkedIn

Slowly but surely, healthcare organizations are climbing onboard and using social media sites, in particular, LinkedIn. If you have yet to climb onboard sites such as LinkedIn and still don’t […]

Breaking News: Pick Up Your Phone

It’s official – news consumption via mobile media now surpasses desktop computers and newspapers, according to research by the Reynolds Journalism Institute (RJI). Here at Scott Public Relations, we’ve taken […]

Why a Strategic Social Media Presence Is Crucial for Your Company’s Success

It’s gratifying to be validated by the experts and the voice of authority in business, and it doesn’t get much more credible than the Harvard Business Review, “The Perils of […]

Five Tips for Developing a Successful Brand for Your Medical Practice

Healthcare PR and marketing professionals rely on varied methods to promote, publicize, and push out newsworthy topics, companies and events, but let’s not forget about one substantial and influential marketing […]

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