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The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for November, 2013

6 Powerful Blogging Tips & Stats: Why & How Businesses Should Blog

Blog courtesy of Bridge Global Strategies “There are tons of different factors that go into ranking well [for competitive search], but the biggest is high-quality content.” (David Sinick) 30% Amount […]

Executives Rate Their Companies as Social Media Laggards

According to a recent Bulldog Reporter article, research from MIT Sloan Management Review and Deloitte Consulting reveals that 52 percent of respondents to a recent survey gave their business a […]

Digital Age PR Strategies: Content Marketing & Buyer Personas

Blog courtesy of Bridge Global Strategies Today’s marketing professionals are more tech-savvy than ever before, and many of them have adopted integrated marketing software that enables them to execute their […]

Six Ways to Make Saying “Thanks” Part of Your Marketing Program

Scott Public Relations recently shared some marketing insights with MMCHR, a California based Human Resources Outsourcing company. We thought these six tips on how to make saying “thanks” part of […]

Three PR Strategies for Breaking through Journalists’ Mental Firewalls

Blog courtesy of Bridge Global Strategies In today’s über-connectedworld, people are bombarded with messages from every direction. For many of us, the daily cycle starts and ends with TV news, punctuated […]

Is your strategic marketing plan written in a language prospects speak?

Blog courtesy of WordWrite Communications In today’s business world, the website is the cornerstone of marketing, certainly a pillar in a strategic marketing plan. But if no quality prospects find […]

Does Email Marketing Work?

Email marketing is a widely used tactic to advertise and sell products. But just how effective is sending sales emails? Some facts from a Salesforce slide deck, “25 Mind Blowing […]

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