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The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for October, 2013

The Keys to Small Business PR: Part Three (Measurement)

Blog courtesy of Bridge Global Strategies This blog post is the last in a three-part series, describing the steps to execute a successful small business PR strategy. In our first […]

Measuring Social Media: Two Approaches

We like this “Five Easy Steps To Measure Your Social Media Campaigns” by Jenn Deering Davis which originally appeared on KISSmetrics and have summarized the five steps below. The use […]

The Keys to Small Business PR: Part Two (Media Pitching)

Blog courtesy of Bridge Global Strategies In our first post in this series, we examined the first stage of developing a winning PR strategy for small businesses (Research and Planning). We described […]

Electronic Games and Mobile Apps: Fueling Innovation in Healthcare

Insights drawn from Health 2.0 Conference As the mother of two teenagers, my attitude toward electronic games can best be described as somewhere between fear and loathing. That changed at […]

The Keys to Small Business PR: Part One (Research & Planning)

Blog courtesy of Bridge Global Strategies Under the constant pressure to manage resources efficiently, small businesses owners sometimes approach their marketing budgets as if they were wagers at the craps […]

Social Network Comparison for B2B Marketing

There are more and more social media platforms popping up every week, but how do you know which one is truly the best for B2B marketing? Because time isn’t a […]

7 Tips to Improve Your Overseas Marketing

Blog courtesy of Bridge Global Strategies Cultural differences are extremely important in marketing and communications, yet we see overseas companies ignoring them in the U.S. and U.S. companies ignoring them […]

Digital America 2013: Trends for the Modern and Digital American Consumer

The American consumer spends an overwhelming amount of time online. Most companies today need targeted campaigns ‘pulling in’ the appropriate individuals that are looking for information at any given point […]

Startup PR Consulting: No Such Thing as a Free Launch

Blog courtesy of Bridge Global Strategies Everyone knows startups have limited budgets and are leanly staffed.  I’ve started up two companies myself, and I know what’s it’s like to have […]

The Two Emerging Media-Relations Skills Every PR Pro Needs

In PR, the old “smile and dial” approach — going down a media call-sheet, interrupting busy journalists with things that weren’t related to their everyday stories at all — has […]

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