Monthly Archives: October 2013


The Keys to Small Business PR: Part Three (Measurement)

Blog courtesy of Bridge Global Strategies This blog post is the last in a three-part series, describing the steps to execute a successful small business PR strategy. In our first two posts in this series, we walked you through the core components of an effective small business PR strategy—research and planning and media outreach—providing recommendations on how [...]

Measuring Social Media: Two Approaches

We like this “Five Easy Steps To Measure Your Social Media Campaigns” by Jenn Deering Davis which originally appeared on KISSmetrics and have summarized the five steps below. The use of social media for business should always be accompanied by a measurement of these social activities. Measurement tools provide information on whether what you do [...]

The Keys to Small Business PR: Part Two (Media Pitching)

Blog courtesy of Bridge Global Strategies In our first post in this series, we examined the first stage of developing a winning PR strategy for small businesses (Research and Planning). We described the steps you should take to analyze your target audience, identify media channels for reaching your audience and develop compelling story ideas that will help [...]

Electronic Games and Mobile Apps: Fueling Innovation in Healthcare

Insights drawn from Health 2.0 Conference As the mother of two teenagers, my attitude toward electronic games can best be described as somewhere between fear and loathing. That changed at Health 2.0. The client I was there with, CyberDoctor, launched a new electronic game application called PatientPartner. PatientPartner is unique in that it is the first [...]

The Keys to Small Business PR: Part One (Research & Planning)

Blog courtesy of Bridge Global Strategies Under the constant pressure to manage resources efficiently, small businesses owners sometimes approach their marketing budgets as if they were wagers at the craps table. “Do I invest a little in each channel and risk spreading my resources too thin, or do I go all-in on a single marketing [...]

Social Network Comparison for B2B Marketing

There are more and more social media platforms popping up every week, but how do you know which one is truly the best for B2B marketing? Because time isn’t a luxury that public relations/marketing professionals often have, we wanted to save you time and provide you with a comparison chart which details the advantages (and [...]

7 Tips to Improve Your Overseas Marketing

Blog courtesy of Bridge Global Strategies Cultural differences are extremely important in marketing and communications, yet we see overseas companies ignoring them in the U.S. and U.S. companies ignoring them overseas. Since international PR is one of our primary specialties, this is an area I’ve given a lot of thought to over many years. The [...]

Digital America 2013: Trends for the Modern and Digital American Consumer

The American consumer spends an overwhelming amount of time online. Most companies today need targeted campaigns ‘pulling in’ the appropriate individuals that are looking for information at any given point and time. It is just as important to ‘pull’ your targeted audiences in with rich content as it is to ‘push’ content out via releases, [...]

Startup PR Consulting: No Such Thing as a Free Launch

Blog courtesy of Bridge Global Strategies Everyone knows startups have limited budgets and are leanly staffed.  I've started up two companies myself, and I know what's it's like to have someone tell you, "You really need to get this. You can't afford not to." When your resources are very limited, every dollar spent has to [...]

The Two Emerging Media-Relations Skills Every PR Pro Needs

In PR, the old “smile and dial” approach — going down a media call-sheet, interrupting busy journalists with things that weren't related to their everyday stories at all — has been replaced with new tactics like inbound and real-time media relations, which are much more effective in the 24/7 nature of today’s media environment. Inbound [...]