Monthly Archives: August 2013


How Startups Benefit from Content Marketing Services

Blog courtesy of Bridge Global StrategiesA few years ago in a previous agency position, I had the opportunity to work with a client that was a healthcare startup launching a new technology that represented a major advancement in the treatment of certain chronic diseases. In the healthcare startup world, PR programs often follow a prototypical [...]

Scott Public Relations’ Quick Start Program

In celebration of our 25th anniversary of specializing and executing successful healthcare, technology and insurance PR and marketing campaigns, we have given ourselves a facelift. Not only did we revamp our logo, brand and website, we have launched new and improved service packages for our clients. The “On Your Mark, Get Set, GO” service packages—divided [...]

A New Horizon for Social Media Relations: Facebook’s Latest Feature

Blog courtesy of Bridge Global Strategies Facebook has added yet another new tool to its bag of tricks that may have some profound implications on the marketing and PR worlds. Last week Facebook launched a new feature that allows public posts to be embedded on third-party sites, similar to the embed features on Twitter and Instagram. [...]

Take the Einstein Approach to Simplification

“If you can't explain it simply, you don't understand it well enough." Albert Einstein With our company blog called "Einsight," we were intrigued by the title of the article on Social Media Today called "Take the Einstein Approach to Simplification" for B2B marketing. The article gives the top 10 tips to simplify content to compel [...]

There’s no excuse not to include video in your social media strategy

Blog courtesy of WordWrite Communications With YouTube, Vine and Instagram it is becoming increasingly difficult to keep up with the latest video flavor of the week. We’ll get to which tool is best for you to use later, but with all these new and easy video creation and sharing apps, there’s really no excuse for [...]

Healthcare professionals and the digital PR battle – takeaways from Kevin Pho’s book “Establishing, Managing, and Protecting Your Online Reputation”

As specialists in healthcare PR, we - Scott Public Relations - were very interested in reading Dr. Kevin Pho’s book Establishing, Managing, and Protecting Your Online Reputation. Kevin Pho is the voice behind the top blog, KevinMD. His new book details similar principles that we recommend to our clients as imperative to success in the [...]

Social Media Relations: 3 Free Tools to Monitor Your Efforts

Blog courtesy of Bridge Global Strategies There was a time when social media relations was thought to be the sole dominion of major brands with massive marketing machines, producing a constant flood of social content, fan competitions and crowdsourcing campaigns. But the growing popularity and influence of sites like Facebook, Twitter and Pinterest has not [...]

Insights into Social Media Trends within the Workers’ Compensation Industry

Results from a workers’ compensation social media survey were recently published with interesting findings on how this industry segment uses social media for business. The survey was a collaborative effort among, the Work Comp Analysis Group on LinkedIn, Jody G. Thompson Marketing Services, and the respected industry columnist Peter Rousmaniere. Industry professionals in workers’ [...]