Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for August, 2013

How Startups Benefit from Content Marketing Services

Blog courtesy of Bridge Global Strategies A few years ago in a previous agency position, I had the opportunity to work with a client that was a healthcare startup launching […]

Scott Public Relations’ Quick Start Program

In celebration of our 25th anniversary of specializing and executing successful healthcare, technology and insurance PR and marketing campaigns, we have given ourselves a facelift. Not only did we revamp […]

A New Horizon for Social Media Relations: Facebook’s Latest Feature

Blog courtesy of Bridge Global Strategies Facebook has added yet another new tool to its bag of tricks that may have some profound implications on the marketing and PR worlds. […]

Take the Einstein Approach to Simplification

“If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein With our company blog called “Einsight,” we were intrigued by the title of the article on […]

There’s no excuse not to include video in your social media strategy

Blog courtesy of WordWrite Communications With YouTube, Vine and Instagram it is becoming increasingly difficult to keep up with the latest video flavor of the week. We’ll get to which […]

Healthcare professionals and the digital PR battle – takeaways from Kevin Pho’s book “Establishing, Managing, and Protecting Your Online Reputation”

As specialists in healthcare PR, we – Scott Public Relations – were very interested in reading Dr. Kevin Pho’s book Establishing, Managing, and Protecting Your Online Reputation. Kevin Pho is […]

Social Media Relations: 3 Free Tools to Monitor Your Efforts

Blog courtesy of Bridge Global Strategies There was a time when social media relations was thought to be the sole dominion of major brands with massive marketing machines, producing a […]

Insights into Social Media Trends within the Workers’ Compensation Industry

Results from a workers’ compensation social media survey were recently published with interesting findings on how this industry segment uses social media for business. The survey was a collaborative effort […]

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