Monthly Archives: July 2013

//July

PR Lessons from Good King Richard III

Recently, news flashed round the world that the remains of Richard III, last Plantagenet king of England and the last to be claimed in battle, has been found in a parking lot in Leicester, 500 years after his death and ignominious defeat at Bosworth Field. You may remember Richard III as the hunchbacked villain in [...]

Key Points to Remember In Interviews: Media Training 101

Blog courtesy of Bridge Global Strategies Business people often mistakenly assume that because they know their companies, industries and products so well, they’re in good shape to handle a media interview. But even the most surefooted spokesperson can flop an interview when proper planning isn’t done. A little media training goes a long way, and [...]

Pinterest for the B2B Company

Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, ‘re-pin' images to their own pinboards, or 'like' photos. While this is a consumer-heavy social media platform, it can also have real impact for B2B companies [...]

Injury Prevention Tips for Older Adults

Because falls have such an impact on older adults and their health, it’s important to understand why they happen and ways to prevent such injuries from occurring. We are sharing this blog from Physiquality, a national health and wellness network offering a range of services and products designed to help you lead a healthier and [...]

Google+ Benefits for B2B Companies

As specialists in healthcare, technology and insurance B2B public relations and marketing, Scott Public Relations (SPR) is always looking for the best social media platforms to benefit client’s digital campaigns and maximize their online visibility. After having researched—and used-- Google+ in great detail, SPR found that while it is a powerful platform for many, the [...]

Office-Related Health Tips

Are you a desk jockey, sitting for hours on end at your desk or cubicle? Check out the health tips from the Physiquality blog. Physiquality is a national health and wellness network offering a range of services and products designed to help you lead a healthier and more active life. PTPN (the parent company of [...]

SEO – How to Optimize Your Online Content for Maximum Visibility

Search Engine Optimization (SEO) is an essential piece of the digital and online puzzle, and is a critical element in all PR and marketing campaigns. Simply put, SEO is the process of improving the quality and quantity of traffic to a website through various techniques which help elevate a website’s rankings with top search engines [...]

The Press Release Is Not Dead—It’s Alive and Kicking

A Review of Business Wire’s White Paper Linking Press Release Output to Outcomes While the public relations industry continues to evolve and shift from traditional to digital tactics to a calculated mix of both, the power of the press release continues to show strength and agility when used strategically in a public relations campaign. Business [...]