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The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for May, 2013

The Keys to Content Marketing: Part Four (Content Creation)

Blog courtesy of Jacob Seal from Bridge Global Strategies This blog post is the last in a four-part series, describing the steps to execute a successful content marketing strategy. In […]

How to present like Steve Jobs: Act 3

In the past two Einsight blogs, we explored Acts 1 and 2 of how to present like Steve Jobs, based on an article by Carmine Gallo titled “The Presentation Secrets […]

The Keys to Content Marketing: Part Three (Editorial Calendars)

Blog courtesy of Diana Kim from Bridge Global Strategies This blog post is the third in a four-part series, describing the steps to execute a successful content marketing strategy. Once […]

How to Present like Steve Jobs: Act 2

Last week, we explored Act 1 of how to present like Steve Jobs, based on an article by Carmine Gallo titled “The Presentation Secrets of Steve Jobs: How to Be […]

The Keys to Content Marketing: Part Two (Content Mapping)

Blog courtesy of Jacob Seal from Bridge Global Strategies This blog post is the second in a four-part series, describing the steps to execute a successful content marketing strategy. In […]

How to present like Steve Jobs: Act 1

The art of the presentation has evolved and advanced into an essential form of communication. Programs like PowerPoint, Excel, and Keynote provide easy-to-use and creative methods for supporting the delivery […]

The Keys to Content Marketing: Part One (Buyer Personas)

Blog courtesy of Jacob Seal from Bridge Global Strategies This blog post is the first in a four-part series, describing the steps to execute a successful content marketing strategy. Just […]

Why Companies are Missing Sales Opportunities

A recent statistic really hit home about how many companies are missing the boat – and missing sales opportunities – by focusing only on “push” marketing tactics and ignoring the […]

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