Monthly Archives: May 2013

The Keys to Content Marketing: Part Four (Content Creation)

Blog courtesy of Jacob Seal from Bridge Global Strategies This blog post is the last in a four-part series, describing the steps to execute a successful content marketing strategy. In our first three posts in this series, we described the steps to develop your content marketing strategy, including building buyer personas, mapping content and creating [...]

How to present like Steve Jobs: Act 3

In the past two Einsight blogs, we explored Acts 1 and 2 of how to present like Steve Jobs, based on an article by Carmine Gallo titled “The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience”. Act 3 is our final installment: refine and rehearse. Act 3—Refine and [...]

The Keys to Content Marketing: Part Three (Editorial Calendars)

Blog courtesy of Diana Kim from Bridge Global Strategies This blog post is the third in a four-part series, describing the steps to execute a successful content marketing strategy. Once you’ve mapped out what content you’ll produce, you’ll need to create and keep up with an editorial calendar. This is the simplest step, but for [...]

How to Present like Steve Jobs: Act 2

Last week, we explored Act 1 of how to present like Steve Jobs, based on an article by Carmine Gallo titled “The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience”. Act 1 explored the act of creating the story. This week, in Act 2, we will learn how [...]

The Keys to Content Marketing: Part Two (Content Mapping)

Blog courtesy of Jacob Seal from Bridge Global Strategies This blog post is the second in a four-part series, describing the steps to execute a successful content marketing strategy. In our first post in this series, we described the steps for developing buyer personas to help you understand the unique characteristics of your target customers, [...]

How to present like Steve Jobs: Act 1

The art of the presentation has evolved and advanced into an essential form of communication. Programs like PowerPoint, Excel, and Keynote provide easy-to-use and creative methods for supporting the delivery of your story to enhance the quality of your communication to the audience. While having the tools available is a great asset, knowing how to [...]

The Keys to Content Marketing: Part One (Buyer Personas)

Blog courtesy of Jacob Seal from Bridge Global Strategies This blog post is the first in a four-part series, describing the steps to execute a successful content marketing strategy. Just twenty years ago, an effective marketing strategy usually required significant investments across many different communications channels, such as print and broadcast advertising, public relations, direct [...]

Why Companies are Missing Sales Opportunities

A recent statistic really hit home about how many companies are missing the boat – and missing sales opportunities – by focusing only on “push” marketing tactics and ignoring the “pull” approach. The stat, found in MarketingProfs stated that seventy percent of the sales process today is completed before a prospect has a contact with [...]

Scott Public Relations Celebrates Its 25th Anniversary With New Service Packages for Fast-Growing Companies

Scott Public Relations Celebrates Its 25th Anniversary With New Service Packages for Fast-Growing Companies Specialists in Healthcare, Technology and Insurance Communications Unveil New Branding and Business-to-Business Service Package Los Angeles  — May 2, 2013 — This month Scott Public Relations (SPR), specialists in healthcare, insurance and technology marketing and PR, celebrates its 25th anniversary with [...]

Scott Public Relations Celebrates Its 25th Anniversary With New Service Packages for Fast-Growing Companies

Scott Public Relations Celebrates Its 25th Anniversary With New Service Packages for Fast-Growing Companies Specialists in Healthcare, Technology and Insurance Communications Unveil New Branding and Business-to-Business Service Package Los Angeles  — May 2, 2013 — This month Scott Public Relations (SPR), specialists in healthcare, insurance and technology marketing and PR, celebrates its 25th anniversary with [...]