How Journalists Find Their Stories Today

In the good old days of PR, securing media coverage relied heavily on developing strong relationships with relevant journalists and reporters who would oftentimes garner their story ideas—or even pull content directly—from the press releases distributed by PR professionals. While these relationships—and press releases—are still important components in the story-creation process, journalists are increasingly seeking [...]

How Journalists Find Their Stories Today2019-02-14T09:59:36-08:00

Mastering Social Media Engagement

By now, everyone knows the impact that social media can have on building brand awareness and recognition among target markets. Big companies like Ford and CBS are among many that have mastered social media’s branding potential. So how do they do it? The answer: increasing followers which leads to increased awareness and ultimately increased participation [...]

Mastering Social Media Engagement2019-05-08T17:11:07-07:00

Free Webinar Offered on Mastering Video Creation for Business-to-Business Success

Free Webinar Offered on Mastering Video Creation for Business-to-Business Success “Secrets of Creating Video” to be Presented by Scott Public Relations and Focus Creative on November 15 Los Angeles — Executives in business-to-business firms can master power techniques for creating videos for business success in a free webinar, “Secrets of Creating Video,” on November 15 [...]

Free Webinar Offered on Mastering Video Creation for Business-to-Business Success2021-05-17T13:53:15-07:00

Healthcare PR & Social Media Marketing

Scott Public Relations’ New White Paper Presents Compelling Results of “Push/Pull” PR and Marketing and its Benefits to B2B Companies “The Push/Pull Marketing Program: Proven Results for Today’s B2B Online & Social Media Driven Markets” Is Now Available at www.ScottPublicRelations.com Los Angeles – Scott Public Relations (SPR), specialists in healthcare, insurance and technology marketing [...]

Healthcare PR & Social Media Marketing2022-10-11T15:27:51-07:00

PR & Marketing: Then and Now

As a public relations agency that specializes in B2B PR and marketing for healthcare, insurance and technology companies, we talk a lot about how the practice of PR has changed in the relatively new era of digital and social media. In a previous post we discussed the value of a press release in this new [...]

PR & Marketing: Then and Now2019-10-12T23:32:35-07:00

White Paper Released: “Are You a Wallflower at the B2B Social Media Party?”

“Are You a Wallflower at the B2B Social Media Party?” White Paper Released Scott Public Relations shows B2B companies why—and how—to take advantage of social media Los Angeles – Scott Public Relations, specialists in healthcare, insurance and technology PR, announced the publication of its newest white paper, “Are You a Wallflower at the B2B Social [...]

White Paper Released: “Are You a Wallflower at the B2B Social Media Party?”2021-05-17T13:54:35-07:00

Media & Communications Strategies, LLC Joins Scott Public Relations’ Council of Experts

Media & Communications Strategies, LLC Joins Scott Public Relations’ Council of Experts Los Angeles — Scott Public Relations, specialists in healthcare, insurance and technology PR and marketing, announced that Media & Communications Strategies, LLC, has joined the firm’s Council of Experts. Washington, D.C.-based Media & Communications Strategies will serve as advisors in the areas of [...]

Media & Communications Strategies, LLC Joins Scott Public Relations’ Council of Experts2021-05-17T13:56:00-07:00

Innovation Spotlight: Total Therapeutic Management Speeds Adoption of Evidence-based Medical Guidelines

Total Therapeutic Management Introduces First Live Web-Based Academic Detailing Program iClin-Engager™ offers a highly targeted, patient-centric approach to provider education while also accommodating busy clinicians’ schedules When we visit our family doctor, most of us aren’t thinking about the fact that the medical advice and treatment we receive is probably 10 years or more behind [...]

Innovation Spotlight: Total Therapeutic Management Speeds Adoption of Evidence-based Medical Guidelines2019-03-18T14:21:48-07:00
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