Monthly Archives: April 2013

//April

How Journalists Find Their Stories Today

In the good old days of PR, securing media coverage relied heavily on developing strong relationships with relevant journalists and reporters who would oftentimes garner their story ideas—or even pull content directly—from the press releases distributed by PR professionals. While these relationships—and press releases—are still important components in the story-creation process, journalists are increasingly seeking [...]

Mastering Social Media Engagement

By now, everyone knows the impact that social media can have on building brand awareness and recognition among target markets. Big companies like Ford and CBS are among many that have mastered social media’s branding potential. So how do they do it? The answer: increasing followers which leads to increased awareness and ultimately increased participation [...]

Free Webinar Offered on Mastering Video Creation for Business-to-Business Success

Free Webinar Offered on Mastering Video Creation for Business-to-Business Success “Secrets of Creating Video” to be Presented by Scott Public Relations and Focus Creative on November 15  Los Angeles — November 2, 2011 - Executives in business-to-business firms can master power techniques for creating videos for business success in a free webinar, “Secrets of Creating [...]

Scott Public Relations’ New White Paper Presents Compelling Results of “Push/Pull” PR and Marketing and its Benefits to B2B Companies

Scott Public Relations’ New White Paper Presents Compelling Results of “Push/Pull” PR and Marketing and its Benefits to B2B Companies  “The Push/Pull Marketing Program: Proven Results for Today’s B2B Online & Social Media Driven Markets” Is Now Available at www.ScottPublicRelations.com  Los Angeles – January 3, 2013 - Scott Public Relations (SPR), specialists in healthcare, insurance and technology marketing [...]

PR & Marketing: Then and Now

As a public relations agency that specializes in B2B PR and marketing for healthcare, insurance and technology companies, we talk a lot about how the practice of PR has changed in the relatively new era of digital and social media. In a previous post we discussed the value of a press release in this new [...]

White Paper Released: “Are You a Wallflower at the B2B Social Media Party?”

“Are You a Wallflower at the B2B Social Media Party?” White Paper Released  Scott Public Relations shows B2B companies why—and how—to take advantage of social media  Los Angeles – February 23, 2011 - Scott Public Relations, specialists in healthcare, insurance and technology PR, announced the publication of its newest white paper, “Are You a Wallflower at the [...]

Media & Communications Strategies, LLC Joins Scott Public Relations’ Council of Experts

Media & Communications Strategies, LLC Joins Scott Public Relations’ Council of Experts Los Angeles — August 16, 2011—Scott Public Relations, specialists in healthcare, insurance and technology PR and marketing, announced that Media & Communications Strategies, LLC, has joined the firm’s Council of Experts. Washington, D.C.-based Media & Communications Strategies will serve as advisors in the [...]

Innovation Spotlight: Total Therapeutic Management Speeds Adoption of Evidence-based Medical Guidelines

Total Therapeutic Management Introduces First Live Web-Based Academic Detailing Program iClin-Engager™ offers a highly targeted, patient-centric approach to provider education while also accommodating busy clinicians’ schedules When we visit our family doctor, most of us aren’t thinking about the fact that the medical advice and treatment we receive is probably 10 years or more behind [...]