Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for April, 2013

How Journalists Find Their Stories Today

In the good old days of PR, securing media coverage relied heavily on developing strong relationships with relevant journalists and reporters who would oftentimes garner their story ideas—or even pull […]

Mastering Social Media Engagement

By now, everyone knows the impact that social media can have on building brand awareness and recognition among target markets. Big companies like Ford and CBS are among many that […]

PR & Marketing: Then and Now

As a public relations agency that specializes in B2B PR and marketing for healthcare, insurance and technology companies, we talk a lot about how the practice of PR has changed […]

Innovation Spotlight: Total Therapeutic Management Speeds Adoption of Evidence-based Medical Guidelines

Total Therapeutic Management Introduces First Live Web-Based Academic Detailing Program iClin-Engager™ offers a highly targeted, patient-centric approach to provider education while also accommodating busy clinicians’ schedules When we visit our […]

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