Monthly Archives: March 2013


Vine – a new tool for the PR toolkit?

Vine is a new video-sharing app that has fun components and could be the latest and greatest tool for the PR Industry. Bestowed upon us mere mortals from the gods of Twitter, this fresh video app offers the user the ability to create six seconds’ worth of embeddable video for Twitter postings. In a world [...]

The Catholic Church & Social Media

Blog provided on behalf of Lucy Siegel, President and CEO of Bridge Global Strategies White smoke was first seen rising from the Sistine Chapel chimney on Wednesday at 1:06pm EDT. Just hours later, at 3:33pm, the Vatican tweeted “HABEMUS PAPAM FRANCISCUM,” which translates to “We have Pope Francis.” The tweet was retweeted 25,000 times in [...]

Trials, tribulations, and the impact of social media on the media industry

From Vocus’ 2013 State of the Media Report Looking for media coverage? Ignore social media at your own peril. About 80 percent of journalists use Twitter and Facebook for research. If you are not there, your story may be overlooked. The 4th annual State of the Media Report from Vocus examines how social media impacts [...]

How the Digital Era Redefined PR Story-Telling

Blog courtesy of Lucy Siegel, CEO of Bridge Global Strategies Story-telling has always been the core of any company’s public relations. But a lot has changed in recent years as news and interpersonal communication have been digitalized: the way companies’ stories are told, who tells them, what channels are used to tell them, the time [...]

Scott Public Relations Joins PR Boutiques International

Scott Public Relations Joins PR Boutiques International  Collaboration Offers Highly Specialized Experience in U.S. and International Markets  Los Angeles – February 23, 2010 — Scott Public Relations, specialists in communications in health care, insurance, and technology, has joined Public Relations Boutiques International (PRBI), a worldwide collaborative network of boutique public relations firms.  Through this association, [...]