Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for March, 2013

Vine – a new tool for the PR toolkit?

Vine is a new video-sharing app that has fun components and could be the latest and greatest tool for the PR Industry. Bestowed upon us mere mortals from the gods […]

The Catholic Church & Social Media

Blog provided on behalf of Lucy Siegel, President and CEO of Bridge Global Strategies White smoke was first seen rising from the Sistine Chapel chimney on Wednesday at 1:06pm EDT. […]

Trials, tribulations, and the impact of social media on the media industry

From Vocus’ 2013 State of the Media Report Looking for media coverage? Ignore social media at your own peril. About 80 percent of journalists use Twitter and Facebook for research. […]

How the Digital Era Redefined PR Story-Telling

Blog courtesy of Lucy Siegel, CEO of Bridge Global Strategies Story-telling has always been the core of any company’s public relations. But a lot has changed in recent years as […]

Innovators Spotlight: PTPN Successfully Expands Value Proposition in Changing Marketplace

What do you do when the marketplace changes to such an extent that the company’s value proposition is no longer as powerful as it once was? This is the situation […]

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