PTPN, the nation’s premier network of independent rehabilitation practitioners, has been a client of Scott Public Relations for more than 20 years. Here’s a “shout out” on the fantastic job they do in marketing for and to their members – outstanding blogs, stellar websites, and smart social media marketing. We’ve featured the company in our [...]
Henry Ford is supposed to have said about market research, "If I had asked the public what they wanted they would have said, faster horses." Ford, of course, invented the Model T and revolutionized transportation. I was reminded of this quote at a recent conference I attended, in which many lamentations were voiced about the time [...]
Dear Santa, I know you are busy because tomorrow is Christmas and the elves are working overtime (like many of our healthcare colleagues), but please take a minute to think about my healthcare wishes for this year – many people would be very grateful if you could help us out. Please help fix the implementation [...]
Any family that has ever celebrated the birth of a child in a delivery room owes a debt to the pioneers at The Women’s Hospital at Saddleback Memorial Medical Center. Twenty-five years ago this year, this world-class facility opened its doors, becoming one of the first hospitals in the nation to offer suites where labor, [...]
For any business to be successful, effective communication is key. As a boutique PR firm that specializes in healthcare PR and marketing, we’re aware of how important effective communication is for patient care and patient satisfaction as well as the day-to-day operations of a healthcare practice. We’re regular readers of Physicians Practice, a publication dedicated [...]
Instagram, an online photo-sharing, video-sharing and social networking service (150 million users) is getting a lot of attention from B2B brands who are now considering this online platform as a potential communication channel. Scott Public Relations recognizes that videos play a crucial part in a successful online strategy for healthcare PR and marketing campaigns and [...]
A recent Medical Economics article by Brandon Glenn examined a study regarding what physicians must do to engage patients in their EHRs and the key concerns patients have currently. As a boutique firm that specializes in healthcare marketing and PR, we wanted to share these three key factors with you since EHRs will be an [...]
Written by RED PR Like death and taxes, meetings are inevitable. If you know how to run an effective meeting, it makes everyone’s work day much easier. Whether you lead a weekly interdepartmental meeting, schedule a project management meeting, or lead a brainstorming session, the meeting must be effective, efficient, and even elegant. Here are [...]
It can be challenging to establish a strong presence for B2B companies on social media channels, but look no further because we read a recent Business 2 Community article by Ben Green on Twitter tips and we found them not only accurate but extremely helpful for healthcare, insurance, and technology B2B companies. What do you [...]
Blog courtesy of Bridge Global Strategies “There are tons of different factors that go into ranking well [for competitive search], but the biggest is high-quality content.” (David Sinick) 30% Amount of increase in blog traffic generation after you create 21 to 54 blog posts.(TrafficGenerationCafe) ### 97% Increased percentage of inbound links for companies that [...]
