Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for November, 2012

In Integrating PR and Marketing for B2B Companies, Content is Still King!

In our last post excerpted from our white paper entitled “The Push/Pull Marketing Program: Proven Results for Today’s B2B Online & Social Media Driven Markets,” we borrowed from “Classic Movie […]

Innovation: The Doctor Is In for Workers’ Compensation Managed Care

According to the National Council on Compensation Insurance (NCCI), since 2001, medical expenses for workers compensation insurance claims have increased nationwide by an annual average of 8 percent. If rising […]

How an Integrated PR and Marketing Campaign Can Help Capture Leads, Propel Growth and Foster Trust in Your Organization or Brand

In healthcare, insurance and technology public relations, executives everywhere are all seeking to develop a cohesive and integrated PR and marketing campaign that will capture leads, drive growth and foster […]

Innovation: Fighting the Opioid Epidemic

With opioid prescribing on the rise nationwide, the challenge of addiction is on the top of the list for workers’ compensation executives. One clear result in cases of opioid overuse […]

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