November 2012 – Healthcare, Insurance & Technology PR

In Integrating PR and Marketing for B2B Companies, Content is Still King!

In our last post excerpted from our white paper entitled “The Push/Pull Marketing Program: Proven Results for Today’s B2B Online & Social Media Driven Markets,” we borrowed from “Classic Movie Night” to show you the old school view that many people still have of public relations. Here are the three major ways that PR and [...]

In Integrating PR and Marketing for B2B Companies, Content is Still King!developer2019-03-18T14:19:45-07:00

Innovation: The Doctor Is In for Workers’ Compensation Managed Care

According to the National Council on Compensation Insurance (NCCI), since 2001, medical expenses for workers compensation insurance claims have increased nationwide by an annual average of 8 percent. If rising medical costs are driving workers compensation’ expenses, asked Paladin Managed Care services, why are we still using the old-fashioned indemnity model to manage that care? [...]

Innovation: The Doctor Is In for Workers’ Compensation Managed Caredeveloper2019-03-18T14:21:54-07:00

How Integrated PR and Marketing Campaigns Capture Leads

In healthcare, insurance and technology public relations, executives everywhere are all seeking to develop a cohesive and integrated PR and marketing campaign that will capture leads, drive growth and foster trust in their company or brand. Our agency faced the same challenges, which is why we developed an effective, affordable solution that we call the [...]

How Integrated PR and Marketing Campaigns Capture Leadsdeveloper2022-10-11T15:28:16-07:00

Innovation: Fighting the Opioid Epidemic

With opioid prescribing on the rise nationwide, the challenge of addiction is on the top of the list for workers’ compensation executives. One clear result in cases of opioid overuse or abuse in workers’ compensation is the decline of the injured worker’s health. Additionally, industry studies show long term opioid use may lead to longer [...]

Innovation: Fighting the Opioid Epidemicdeveloper2019-03-18T14:20:02-07:00