Monthly Archives: April 2012

//April

Healthcare Industry Take Note: Baby Boomers are Getting Fit and Ready to Spend!

With the first Baby Boomers entering retirement last year, you might have envisioned them spending long days relaxing instead of starting a new healthy living routine. But this vibrant group of 48 to 66 year olds represents a huge demographic (26 percent of the U.S. population!) for the healthcare industry, and they are proving they [...]

PR Measurement, Simplified

As online media continues to grow and change how we get information, the way we measure PR is changing too. The worth of a PR plan used to be gauged based on how many clips were published and how many people may have seen them. During a 2010 conference, about 200 measurement specialists threw out [...]