Monthly Archives: December 2011

//December

How can I stay active over the holidays?

The holidays are a tough time to be healthy. Piles of food, miles in the car, and obligations to see family and friends stand in our way. So how can you stay active in between wrapping your presents, sending out the holiday cards and going to Aunt Sally’s for the annual dinner? Anna Dark, the [...]

Can Healthcare PR Improve Customers’ Opinions of Health Plans?

New Survey Finds Retail Customer Service is Tops, Healthcare Not so Much A Bulldog Reporter article reports that the Temkin Group, a research and consulting firm, recently published a new report entitled "The 2011 Temkin Experience Ratings", about consumers’ customer experience in three areas: 1. How well did the experience meet their needs? 2. How [...]

Harnessing the Power of Opinions through New Media

Social media has changed the way we communicate. This interactive platform, which allows for instant communication, connects millions of people around the world. In his book, “Socialnomics: How Social Media Transforms the Way We Live and Do Business,” Erik Qualman says that social media has changed the way consumers and target audiences interact in their [...]

PR Can’t Create Thought Leadership …But it Does Help Magnify It!

This week, we are sharing Lucy Siegel of Bridge Global Strategies’ blog about PR magnifying thought leadership... There are trends and buzzwords in every industry, and “thought leadership” is currently on everyone’s lips in the world of public relations. Actually, this has spread way beyond the PR industry and is often heard now in the [...]